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Business press releases27/05/2020
Just one month ago, Château de Pommard launched its first online experiences which have
attracted over 1,500 participants worldwide to date. The experiences were successful in connecting individuals with the estate’s renowned Wine and Spirit Education Trust (WSET) trained wine advisors who have been leading their audience through Bourgogne’s famous wine road ‘La Route des Grands Crus’.
Today, Château de Pommard takes a new step in the digital wine world, introducing its
interactive tastings- extending beyond the virtual encouraging the transition towards physical experiences as of the 14 th of May on the estate’s website. Achieved through the
accompaniment of specialized wine collections to accommodate the new virtual tastings.
When booking the experience in advance, participants will have the opportunity to purchase
the matching 3-bottle collection through the e-commerce website and have it delivered straight to their home. The estate has partnered with FedEx to secure worldwide deliveries within 3-5 days.
These new online experiences will be run on a daily basis in English and French by the estate’s wine advisors, live from Château de Pommard, starting with the new version of La Route des Grands Crus Online Experience, providing a generic presentation of Bourgogne’s terroir classification. Following this will be the Exceptional Online Experience which will enable a deep dive into the region’s most remarkable terroirs and unique winemaking techniques. Lastly, the estate will put on the Clos Marey-Monge Online Experience which will focus on the influence of the distinct soils on the individual cuvées from each of the seven plots composing Château de Pommard’s 20-hectare vineyard.
The experiences have a small entry fee of 20 Euros and will be limited to 8 participants per
session to enable maximum interaction between the participant and the wine advisor. Ultimately, the new experiences are profound in enabling live interactive tastings from Bourgogne allowing participants on a virtual and physical wine journey.
Music and wine have a way of uniting us all like nothing else. With the difficulties facing our world today, we must come together as one. ROOTSTOCK 2020 and the Magic of Music and Wine will return on Saturday and Sunday, July 11 & 12, for 48-hours of non-stop music online. This year the ROOTSTOCK is going global to bring music lovers, wine lovers, and difference-makers together in support of young artists building their careers.
In its digital version, ROOTSTOCK 2020’s artistic programming will broadcast veteran artists
alongside young musicians, including the jury’s selection of 24 rising performers competing to win a ROOTSTOCK Artist Award. The online audience will vote for their favorite artists, and the top five will win 5000 EUR each and mentorship for twelve months with an established musician.
Submissions are open, and artists can submit their performance via the Artist Awards
section of the website.
Access to the 48 hours of original, non-stop music is free of charge with a complimentary MusicPass. Guests can purchase a Wine & Music Pass to enjoy wines from Bourgogne’s prestigious appellations of Chassagne-Montrachet, Corton-Charlemagne, Ladoix, Pommard, and Volnay. The wines are shipped directly around the world in three to five days. Each pass includes an online Wine Experience hosted by Wine and Spirit Education Trust (WSET) professional wine advisors.
See the PR for more details.
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Downlood the complete ROOTSTOCK 2020 press release (pdf)