This area is dedicated to wine professionals including sommeliers, restaurateurs, wine store owners importers and trainers. Welcome to your very own BIVB website where you can find all the tips and tools you need. You will find documentation, photography, training tools and all kinds of other useful information here to facilitate your search. You can also browse our events and training calendar and you are welcome to attend any that appeal. If you require any further information then don’t hesitate to contact us!
This summer, the Cité des Climats et vins de Bourgogne in Beaune is adding new visitor experiences designed to make Bourgogne wines easier to explore, understand, and enjoy.
Among the new features for the 2026 season, the Experience Ticket offers visitors the opportunity to fully enjoy the site with a pass valid for two consecutive days. This all-in-one ticket includes access to the immersive visitor experience, temporary exhibitions, flash guided tours, and a tasting workshop.
The flash guided tours offer a 15-minute opportunity to explore one theme from the immersive visitor experience in greater depth and gain a better understanding of the richness of Bourgogne wines.
The 25-minute tasting workshop offers an introduction built around three wines. Observing, smelling, tasting, and understanding are some of the keys that help visitors discover the world of wine tasting in a simple, approachable way and gain a clearer understanding of Bourgogne wines. The tasting takes place on the fourth floor of the Cité, at the restaurant-bar “Les Accords”, a space offering sweeping views over the vineyard where you can also enjoy reimagined Bourgogne recipes to be paired with a great selection of wines.
Visitors can now bring a piece of the experience home by purchasing a selection of the wines discovered during their visit. Whether it is a memorable tasting favorite or a new-found gem, this exclusive offer allows guests to extend their journey beyond the Cité and reconnect with the flavours and emotions that made their visit unique.
The Cité also hosts monthly afterwork events, launched in May. These special gatherings invite visitors to share a warm, relaxed moment built around music, engaging encounters, and a tasting of Bourgogne wines in the presence of a winegrower or wine merchant, for an authentic immersion in the heart of the vineyard.
With these new experiences, the Cité in Beaune offers visitors fresh ways to explore Bourgogne wines and gives you a strong seasonal recommendation to share with your clients.
To support your learning and further deepen your knowledge of Bourgogne wines, the Bourgogne Wine Board provides several online resources designed for trade professionals.
The Bourgogne wines shop and download area, available through the Professionals access of our website, give you access to a wide range of useful materials, including information documents, vineyard maps, educational resources, and appellation fact sheets.
The Bourgogne wines photo library offers a rich selection of visuals illustrating the vineyard, landscapes, appellations, and major events across the Bourgogne wine industry.
Another essential tool is Bourgogne Maps, the interactive atlas of Bourgogne wines. It allows you to explore the production areas of Bourgogne’s 84 AOCs through several search options: by village, by appellation, or by appellation level. You can also view the Climats and lieux-dits of each appellation and identify the domaines and wine merchants in a given sector.
These resources are valuable tools for understanding the diversity of Bourgogne wines, preparing a professional meeting, building an event or tasting, training a team, or guiding clients as they discover the region.
Bourgogne Wines in the Spotlight in Brazil
A masterclass dedicated to Village appellations will give Brazilian trade professionals new insights into Bourgogne’s diversity.
In July 2026 (exact date to be confirmed), the Bourgogne Wine Board will host a masterclass for Brazilian trade professionals, aimed at strengthening their knowledge of Bourgogne wines and supporting their business development.
Led by Paulo Brammer, the session will highlight a selection of wines combining accessibility with a clear expression of terroir, tailored to the Brazilian market.
The session will offer a fresh perspective on Bourgogne’s range, with an emphasis on Village appellations that deliver strong value.
Through this tasting, participants will gain a clearer understanding of the diversity of Bourgogne wine styles while identifying new references to enhance the appeal of their selections.
This format helps address distribution and positioning challenges in a market actively seeking quality, accessible wines.
Since 2025, the Bourgogne Wine Board has been running a digital campaign in the United Kingdom under the name Feeling Bourgogne. The aim is to refresh the image of Bourgogne wines, which are still too often associated with prestigious occasions and perceived above all as expensive wines.
The campaign focuses on relaxed consumption moments, such as picnics and after-work gatherings, while highlighting wines that offer strong value. It targets consumers aged 25 to 55, with a core audience between 30 and 45, in major cities across the United Kingdom.
The campaign uses short, educational, and engaging formats, including street-interview Reels and animated Reels. These videos highlight two simple messages: “We do not say Burgundy wines, but Bourgogne wines” and “Chablis is in Bourgogne.”
Several key moments are planned for 2026: an initial phase in the first quarter, followed by three additional campaign periods in May-June, August-September, and November-December. These will be linked to events in the UK market, including the Bourgogne Wine Board’s participation in Taste of London and the Rock Oyster Festival, where it will have dedicated stands.
Discover the campaign through visuals on Instagram!
Take a Closer Look: Bourgogne Village Appellations in Australia
An online masterclass will give Australian wine professionals practical tools to better understand and present Bourgogne Village appellations.
On July 21, 2026, the Bourgogne Wine Board will host an online masterclass for wine professionals in Australia.
Entitled Take a Closer Look at Bourgogne, the session will spotlight Village appellations, giving participants a deeper understanding of the range of styles and price positioning within this category. By focusing on these appellations, attendees will also gain insight into wines well suited to the Australian market.
Hosted by Andrea Pritzker MW, an Official Bourgogne Wine Ambassador, the session will combine a guided tasting, live commentary, and discussion with participants.
Registered professionals will receive a curated selection of six Bourgogne wine samples in advance, allowing them to taste along remotely and take part fully in the session.
The online masterclass will take place from 5:00 pm to 6:30 pm AEST. Places are limited to encourage a focused and interactive exchange.
A Village appellation since 1946, Givry is produced in the villages of Givry, Dracy-le-Fort, and Jambles in the Côte Chalonnaise.
Often presented as one of Henri IV’s favorite wines, Givry is best known for its red wines made from Pinot Noir, although the appellation also produces white wines from Chardonnay.
The Wine’s Character
In red, Givry displays a brilliant color ranging from carmine to purple, sometimes with violet highlights. On the nose, it may suggest violet, strawberry, or blackberry, sometimes accompanied by notes of licorice, spice, or clove.
In its youth, red Givry often has a tannic structure that softens after a few years in bottle. After three to five years, it gains roundness while retaining a firm structure.
In white, Givry offers a clear, bright, pale-gold color. Its aromas may recall honey, lemon, linden blossom, or lily. With age, notes of dried fruit, sometimes with a toasted nuance, may appear. On the palate, it balances softness and freshness, with good length.
Food Pairings
Red Givry works well with flavorful dishes, roasted or slow-cooked meats, and preparations with gentle spice or pronounced aromatic intensity. It pairs naturally with roast poultry, duck, veal, pork, mushroom-based dishes, or slow-cooked stews, where its structure and fruit can complement both texture and depth of flavor.
For cheese pairings, choose soft, creamy cheeses with moderate intensity, rather than overly strong or salty styles.
White Givry, fresher and more delicate, is well suited to fish, white meats, and preparations featuring herbs, citrus, or light cream sauces. It can pair well with grilled fish, roast chicken, seafood dishes, fresh goat cheese, vegetable tarts, or lightly spiced dishes where freshness remains central.
Bourgogne vs. Burgundy: to re-affirm their identity, the region and the producers are reverting back to the original French iteration of the name, Bourgogne.
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