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USA : Bourgogne White Wines Are Back in the Limelight

15/10/2024

USA

Despite a challenging environment in which US wine consumption is expected to continue to decline at an annual rate of -2% (IWSR), Bourgogne wines managed to regain some market share in the first half of 2024: +4.1% in volume and +8.2% in sales compared to the first half of 2023.

This growth can be attributed to Bourgogne wines' positioning in premium and even ultra-premium market segments (US-49 per bottle), which continue to perform well (38% of the total market volume out of approximately 435 million cases of wine in 2023, according to the Wine Institute, 2023 U.S. Wine Market Overview).

Bourgogne's comeback in the US market

After a very slight dip in volume in the first half of 2023, the first six months of 2024 saw a relative increase across all categories:
✓ +3% for white wines
✓ +5% for red wines
✓ +7% for Crémant de Bourgogne

Régionale AOCs dominate the American market with almost two-thirds of exports

White wine exports (by volume, cumulative for the first six months of 2024)

During this period, Bourgogne white wines represented 63% of the total volume exported to the United States, accounting for 54% of sales (+10.8 vs. the first six months of 2023).

Red and rosé wine exports from Bourgogne (by volume, cumulative for the first six months of 2024)

In the first half of 2024, red wines were relatively well-positioned and represented 27% of the volume (+5.2% vs. the first half of 2023), generating 42% of the sales for Bourgogne wines in the United States (+4.9% vs. the first half of 2023).

Economic report written by the Markets and Development Unit - BIVB – October 2024 (Sources: Douane DEB&EMEBI+DAU - BIVB)

Contact
Cécile Mathiaud  - Head of PR at the BIVB
Phone: +33 (0)6 08 56 85 56 cecile.mathiaud@bivb.com

Bourgogne Wines in the U.S.: Key Figures for H1 2024

The US is the top export market for Bourgogne wines for the 6 first months of 2024 both in value and volume

Exports: 9.3 million bottles (+4.1% vs. first half of 2023), totaling 153 million € (+8.2% vs. first half of 2023)
Of which by volume
→ White wine: 63%
→ Red (& rosé) wine: 27%
→ Crémant de Bourgogne: 10%

During the first six months of 2024, Bourgogne wines accounted for 12% of the total volume of French AOC wines exported to the United States, representing 17% of sales. Bourgogne white wines alone represent 31% of the volume of French AOC white wines exported.

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