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The Bourgogne wine industry publishes its 1st report into SustainableDevelopment

01/04/2016

Sustainable Devlopment is a priority for Bourgogne Wines

“Far from starting from nothing, a raft of initiatives show that we are already some way down the road and the wheels are in motion. The task we face may seem colossal, but on reading this report, we should congratulate ourselves on how we have collectively embraced this issue,” said Michel Baldassini, President of the Sustainable Development Commission of the Bourgogne Wine Board (BIVB).

A global approach based on the power of working together

One of the strengths of the Bourgogne wine region is its sustainability. It has been around for almost 2,000 years, living through different eras and different crises, and has always been able to adapt accordingly. The constraints it faces - which are part of its personality, too - mainly involve the way in which the region is divided into so many different plots operated by such a huge diversity of businesses. Indeed, this relatively tiny region comprises some 4,000 estates, négoces, and cooperatives. Sustainable Development in the Bourgogne wine region is all about adapting to this great heritage and adopting an approach that suits everyone involved.

The Bourgogne wine region has chosen to tackle the three elements of Sustainable Development head on. These include the environment, of course, but also the local economy, and local society. This approach involves seven key thrusts that have been developed into an action plan along with industry stakeholders. The Bourgogne Wine Board (BIVB) is driving this key issue, which featured back in 2011 in the Bourgogne Amplitude 2015 plan, and is further underscored in our new Bourgogne 2020 strategy. However, the Bourgogne wine region’s strategy for Sustainable Development is deliberately being seen as an issue to be dealt with collectively.

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An educational tool to help adopt the strategy

It was high time to draw up a preliminary report and to highlight the industry’s commitment. “This report provides a snapshot. Above all, it offers a reality check on all the factors and people involved. […] It includes technical, economic, and social elements. It covers all the activities involved in the production, distribution, circulation, and consumption of Bourgogne wines,” explains Claude Chevalier, President of the BIVB.

Aimed at all stakeholders, and the general public, this report enables a better understanding of the overall strategy, and allows us to evaluate the commitment of everyone involved.
It also serves to remind the Bourgogne wine region’s winemakers, cooperatives, and négociants that their work is valuable and every little helps.

 

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