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13/04/2022
The Cerço range consists of five wines corresponding to five Burgundy AOCs:
All are in conversion to organic farming, 2021 will be the first AB certified vintage. The wines are available first in the cellars of the wineries and then from April 2022 in the wine shops. Cellar prices range from €9.50 to €12.95 depending on the appellation.
GENESIS OF AN INNOVATIVE AND AMBITIOUS PROJECT
The adventure began in February 2019 when employees visited one of the winery's dry matter suppliers. A collective awareness of the impact of their wine-making activity on the manufacturing processes of their suppliers emerged following this meeting. This is how a collective composed of 25 employees, involved and motivated, and 12 winegrowers committed to organic viticulture was created in order to work on a vast eco-design project aiming at elaborating the least impacting cuvée possible for our ecosystem, with the challenge of reconciling respect for the environment and economic viability.
This approach is intended primarily for vintages in conversion to organic farming, but this reflection should also allow them to question all practices concerning packaging.
RESEARCH AND CREATION PROCESS
The group of employees is divided into five work groups covering all the elements of packaging: container, closure, labeling, packaging, cap.
Between 2019 and 2021, each group met on a regular basis to :
- think about the materials used and the manufacturing processes,
- study all the existing and/or development possibilities,
- meet with suppliers and challenge them on their sustainable offer,
- analyze the life cycle of all packaging components,
- in view of all these elements (sustainable, technical, social, financial...), to formulate a recommendation on the choice of dry materials.
► All the details in the complete press release to download below.
Press Contact : 01 41 10 49 49 - jtossut@mcg-communication.fr