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Sweden: Record sales for Crémant de Bourgogne despite a softening market

20/05/2024

Although Bourgogne vineyards account for only 4% of French AOC wine production, they are France's leading exporter of AOC wines to Sweden (24% of the total). Sweden is currently the 6th largest importer of Bourgogne wine by volume.

Sales of Bourgogne white wines dominate this market. They represent 38% of the volume of French white wine appellations exported to Sweden in 2023. Over the past twenty years, the development of Bourgogne wine exports has focused mainly on this color. Over the same period, Crémant de Bourgogne has performed exceptionally well, becoming the leading AOC export.

• A market driven by white wines and Crémant de Bourgogne

Between 2017 and 2021, Bourgogne made significant progress in Sweden in terms of both volume and sales. It was even the leading French AOC wine-growing region in terms of growth on this market between 2020 and 2019 (gaining 68% in volume and 58% in sales among French AOC vineyards).

• Crémant de Bourgogne excels in Sweden, just behind white wines

Sweden is the second largest export market for Crémant de Bourgogne in terms of volume and sales. Crémant now represents 40% of Bourgogne wine exports, while accounting for just 11% of the total vineyard production.

• Focus on the sales of Bourgogne wines by the Swedish Monopoly in 2023

Sales of Bourgogne wines at the Monopoly (Systembolaget) returned to normal levels, in line with pre-Covid years: +4.6% (2023 / 2019, equal to 718 million SEK) thanks to growth in sales of Crémant de Bourgogne and Régionale Mâcon AOCs.

With 4.324 million bottles in 2023, the Monopoly accounted for approximately 81.5% of the volume of Bourgogne wines shipped to Sweden.

Economic report written by the Markets and Development Unit - BIVB – May 2024
(Sources : Douanes DEB&EMEBI+DAU - Wine Intelligence - BIVB)

Contact:
Cécile Mathiaud – Head of PR at the BIVB
+33 (0)6 08 56 85 56 – cecile.mathiaud@bivb.com