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Norway: Bourgogne's 7th largest export market


Norvège 750x334

Until 2019, Norway's overall wine imports were relatively stable. In 2020 and 2021, due to border closures during the health crisis, Norwegians were deprived of access to Swedish markets or duty-free sales. As a result, the direct import flows of wine into this market increased considerably. The monopoly also benefited from the closure of the restaurant sector.

In 2023, a new sales record was set by the monopoly (5.54 billion NOK, or approximately 47.4 million euros) despite a decline in import volumes. However, this volume is still high, well above pre-Covid volumes (91.6 million liters, or more than 122.1 million bottles).

  • A stable market with potential for Bourgogne wines

Vinmonopolet accounts for the bulk of Bourgogne wine sales in the country, with the remainder generated by the restaurant sector.

After two exceptional years due to the consequences of the pandemic (see above), the volume of Bourgogne wines sold by the monopoly was stable in 2023 compared to 2022. However, they are still significantly higher than in previous years.

  • The Bourgogne wine market dominated by sales of white wines

As in many countries, white wines are highly popular in Norway, and in 2023 they represented almost half of Vinmonopolet sales (47%).

Economic report written by the Markets and Development Unit - BIVB – May 2024 (Sources: Vinmonopolet and the BIVB)

Cécile Mathiaud - Head of Media Relations at the BIVB
Tel. 33 (0)6 08 56 85 56 -

2023 key figures for Bourgogne wines in Norway

Annual sales figures of the Vinmonopolet monopoly

4.44 million bottles (-1.2% / 2022), for 1.150 billion NOK (+8.1% / 2022), of which by volume
- White wine: 46 %
- Red wine: 17 %
- Crémant de Bourgogne: 37 %

11 Bourgogne wine references feature in the top 50 French wines sold in 2023 (51% of the monopoly's French wine volume): 1 Chablis, 1 Petit Chablis, 2 Bourgogne in white, 1 Coteaux Bourguignons in red, and 6 Crémant de Bourgogne.