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Market Update After: stability in 2020, expectation of return to growth in 2021

17/03/2021

Market Update

After stability in 2020, Bourgogne wines expected to return to growth in 2021

After a year that was buffeted by the Covid-19 pandemic, Bourgogne wines are now benefiting from an overall healthy economic situation. This is nonetheless being put to the test with each new set of measures, and 2021 still holds a great deal of uncertainty.

• Wine stock on estates has been buoyed by the good 2020 harvest, particularly for whites, and is slightly higher than the average over the past five campaigns.
• Transactions during the first six months of the 2020-2021 campaign were up, driven by the abundant 2020 harvest: Up 29% compared to transactions for the 2019 vintage, and up 19% on the average for the last five campaigns.
• The volume of Bourgogne wine exported maintained its growth in 2020, exceeding the equivalent of 90 million 75cl bottles (up 0.8% on 2019). Export revenue remained above one billion euros, despite a slight drop of 0.8% on 2019. The outlook for 2021 will depend largely on the measures imposed to halt the spread of Covid-19, along with administrative barriers, especially in the USA. The announcement on 5 March of the suspension of levies for four months pending the resumption of negotiations between the European Union and the Biden administration holds out the prospect of a significant upturn in terms of Bourgogne wine exports.

In France, Bourgogne wines have grown market share in local stores, supermarkets, and click-and-collect. In parallel, the Bourgogne region dominated the offer of white wines available to consumers in e-commerce, which has become a distribution channel with its own trends. A proportion of the sales usually made in restaurants seems to have shifted to specialist wine stores, but the reopening of restaurants is seen as key to ensure a full recovery of the French market.

The complete economic report of the Markets and Development department of the BIVB can be downloaded below. 

► Watch François Labet, President of the BIVB, explaining those figures during the March 16 Press conference:

Press contact:

Cécile Mathiaud – Head of Media Relations at the BIVB at BIVB
Tel. + 33 (0)3 80 25 95 76 – Cell +33 (0)6 08 56 85 56 - cecile.mathiaud@bivb.com