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Hong Kong: A mature market opening up to all levels of Bourgogne appellation

14/02/2018

Key figures in 2017 for Bourgogne wines in Hong Kong (11 months) To end November 2017

• Fifth biggest market in terms of revenue for Bourgogne wines
• 14th biggest market by volume for Bourgogne wines

Exports: 972,070 bottles (down 4.2% over first 11 months 2016), for 44 million euros (up 17.8% on first 11 months 2016), by volume:

• Still white wines: 49.5%
• Still red/rosé wines: 50%
• Crémant de Bourgogne: 0.5%

For the first 11 months of 2017, Bourgogne wines accounted for 7.4% of the volume of French AOC wines exported to Hong Kong, and 12.3% of the revenue.

Hong Kong is a mature wine market, the world’s seventh-largest importer in terms of revenue. French wines made up 59.3% of the overall import revenue for the first 11 months of 2017.

In this context, Bourgogne wines continued to perform well, setting a new revenue record despite a slight fall in volume compared to 2016, which saw an exceptional increase.

Revenue from Bourgogne wines rose by 17.8% for the first 11 months of 2017 (January to November), reaching 44.6 million euros. This set a new record, and comes in the wake of strong growth in the previous two years. 2017 thus confirmed the high perceived value of Bourgogne wines on Hong Kong distribution circuits.

Volumes slipped back slightly compared to 2016, impacted by a fall in red wine exports (down 11.8%).

These wines did, however, sell for good prices, resulting in growth in revenue of 23% for the 2/4 first 11 months of 2017. White wine sales were buoyant, up 6.2% by volume and 2% in terms of revenue. Crémant de Bourgogne still had a small market share (0.5% of imports), but is beginning to make some inroads.