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Market report Hong Kong : A steadily growing market for Bourgogne wines

20/02/2017

Key 2016 figures for Bourgogne wines in Hong Kong

5th biggest market in terms of revenue
13th biggest market in terms of volume

Exports: 1.147 million bottles (up 16% on the same period in 2015), for revenue of 43 million euros (up 9% over 2015)

By volume:

     - Still white wines: 44%
     - Still red/rosé wines: 55%
     - Crémant de Bourgogne: 1%
In 2016, Bourgogne wines accounted for 7.6% of the total volume of French AOC wines exported to Hong Kong, and 11% of total revenues.

The revenue from Bourgogne wines grew by 9% over the 12 month of 2016 (January-December), reaching 43 million euros, a new record. After a year of growth in 2015, 2016 confirmed the return of Bourgogne wines on the Hong Kong distribution circuits.

Red wine sales enjoyed the bulk of these gains, increasing 27.2% by volume and 10.5% in terms of revenue. White wine sales were up 5.7% by volume and 4.9% in terms of revenue.

 

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{climat Vignoble Bourgogne Patrimoine Mondial}