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Japan: A loyal market for Bourgogne wines


Japan: A loyal market for Bourgogne wines

Key figures in 2020 for Bourgogne wines in Japan

  • 3rd biggest market in terms of revenue
  • 5th biggest market by volume

Exports: 7.27 million bottles (down 3.5% on 2019), for €111 million (down 1.6% on 2019)
by volume

► White wines: 58%
► Red/rosé wines: 38%
► Crémant de Bourgogne: 4%

In 2020, Bourgogne wines accounted for 16% of the volume of French AOC wines exported to Japan, for 27% of the revenue.

Bourgogne has long enjoyed a genuine aura in Japan, a land whose culture, tastes, and values are very much in tune with these wines.

In early 2021, following a series of restrictions due to the COVID-19 pandemic, Japanese consumer spending fell by 1.4%. In 2020, according to the Japanese Ministry of Internal Affairs and Communications, the average monthly expenditure had already fallen by 4.7%, a slump close to the 5.1% decline in 2019 when sales tax shot up from 8% to 10% in 2019 (source: DG Trésor – 2021).


► All the details in the complete press release to download below.


Press contact :

Cécile Mathiaud – Head of Media Relations at the BIVB
Tel. + 33 (0)3 80 25 95 76 – Cell +33 (0)6 08 56 85 56 -

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