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In a Tense Global Context, Bourgogne Wines Continue to Grow

18/11/2024

The 2023-2024 campaign, following the bountiful 2022 vintage, saw a return to more typical conditions. The exceptionally generous 2023 vintage allowed for significant replenishment of stocks, providing reassurance ahead of a 2024 vintage that is expected to yield lower volumes.

Estate sales boosted by grape transactions
After a 2022-2023 campaign that rebounded thanks to the excellent 2022 vintage, estate sales in the 2023-2024 campaign continued this positive trend, with the same positive momentum: up 1.6% (2023-2024 campaign vs. 2022-2023 campaign), as the need to replenish stocks was less pressing.

Exports: Several AOCs Drive the Rebound in 2024
After two lackluster years in the wake of a rare year in 2021, Bourgogne's export volumes picked up again in the first seven months of 2024: +4.6% in volume and +3.7% in sales compared to the first seven months of 2023. In terms of sales, the 900-million-euro threshold for the first seven months was exceeded for the 1st time in the last 10 years, at nearly 926 million euros.

Bourgogne's improvement is being driven by a few appellation groups:
For over 10 years, Bourgogne's main export markets formed a loyal group known as the “Big Five” (United States, United Kingdom, Canada, Japan and Belgium). These markets accounted for almost 60% of exported Bourgogne wine volumes and just over 50% of sales (average of first six months from 2019 to 2023).

As of the first seven months of 2024, the “Big Five” has welcomed a new member, Sweden, which has taken Belgium's place. This change has not impacted the significance of the modified “Big Five” in terms of either volume or value.

The Big Five: Importing Over Half of All Exported Volumes

• The United States : The 1st export market by value and volume
• United Kingdom : 2nd export market by value and volume
• Japan : 3rd export market by value and 4th by volume
• Canada : 6th export market by value and 3rd by volume
• Sweden : 10th export market by value and 5th by volume

Bourgogne Wine Board Program: Focus on Three Emerging Markets

• Australia : 13th export market by value and volume
• South Korea : 11th export market by value and 15th by volume
• Brazil : 22nd export market by value and 23rd by volume

An 'Outsider' Market Where Bourgogne Stands Out from Other French AOC Wines

• China : 7th export market by value and 8th by volume

Table of Export Results for Bourgogne Wines (see full press release)
(Cumulative for first seven months of 2024 compared to the first seven months of 2023,
sources: Douane DEB-EMEBI+DAU - BIVB)

Watch the speech by Laurent Delaunay, President of the BIVB

Economic report written by the Markets and Development Unit - BIVB – November 2024 (sources: Douanes DEB&EMEBI+DAU, CAVB/FDAC, CIRCANA-IRI, KANTAR, BIVB)

Contact: Cécile Mathiaud – Head of PR at the BIVB Phone: +33 (0)6 08 56 85 56 – cecile.mathiaud@bivb.com