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In 2020, taxes and pandemics halt growth seen on US market since 2015

19/10/2020

Key figures in 2019 for Bourgogne wines in the United States
N° 1 export market for Bourgogne wines
in terms of both revenue and volume

Exports: 18.6 million bottles (up 7.2% on 2018) for 225.6 million euros (up 6.5%)
by volume 

           ► Still white wines: 60.6%
           ► Still red wines: 28.8%
           ► Crémant de Bourgogne: 10.6%

Overall, exports of Bourgogne wines to the United States recorded year-on-year growth in 2019 of:

• +7.2% by volume
• +6.5% in terms of revenue

In 2019, the USA was the leading export market for Bourgogne wines by revenue, accounting for 22% of total Bourgogne wine exports. It was also in top spot by volume, with 21% of total exports. 
 

Unsurprisingly, results for the first seven months of 2020 confirmed gloomy predictions at the end of 2019. Not just impacted by the economic situation and health crisis in the USA, Bourgogne wines were also hit hard by the 25% levy imposed by the Trump administration.

Over the first seven months of 2020, exports fell 16.6% by volume (equivalent to 1.8 million bottles), compared to the first seven months of 2019, and were down 24.7% in terms of revenue, a fall of 33.5 million euros.
All colors suffered:

• White wine: Down 13.2% by volume and down 23% by revenue
• Red and rosé wines: Down 20% by volume and down 26.5% by revenue
• Crémant de Bourgogne: Down 27.9% by volume and down 26% by revenue