Pressroom

Press releases

Global wine market trends fuelled by cities

30/11/2018

In preparation for its debut event in the French capital, WINE PARIS has commissioned research into “Wine consumption and distribution in the world's major cities” with the support of JFL Conseil/XJ Conseil, analyses and decisions*. The ranking of the top 10 wine consuming cities in the world, in Europe, America and Asia, places Paris in pole position. The French capital stands out as the world's leading place of consumption for wine!

A large share of the market and consumption of wine is concentrated in cities. In total, 54.9% of the world's population lives in cities, a proportion that is much higher in the main wine consuming countries: 83% of the English, 82% of the Americans, 80% of the French, 80% of the Spanish and 77% of the Germans live in towns and cities and buy and drink their wine there.

With 5.3 million hectolitres of wine consumed in 2017, equivalent to 709 million bottles, the greater PARIS area ranks ahead of the RUHR conurbation (Essen, Dortmund, Duisburg) whose consumption the same year was 4 million hl (537 million bottles) and greater BUENOS AIRES (3.6 million hl).

Next, in fourth and fifth place, are MILAN (3.3 million hl) and LONDON (2.95 million hl),
followed by NEW YORK (2.8 million hl) and LOS ANGELES (2.2 million hl), both cities
in the USA, the world's leading wine consumer country since 2011, then ROME (1.7
million hl), BERLIN (1.95 million hl) and TOKYO (1.2 million hl), the only Asian city in
the ranking.

www.wineparis.com