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Financial information03/04/2025
The 2024–2025 campaign, characterized by a 2024 harvest that was less abundant than the previous two, naturally led to a reduction in internal trade volumes within the Bourgogne wine industry. However, it continues to benefit from the previous two vintages to meet market demand.
After two strong campaigns in 2022–2023 and 2023–2024, the 2024–2025 campaign is marked by a less generous 2024 vintage. This has naturally affected the volume of estate sales over the first seven months of the campaign, down 17.4% compared to the same period in 2023–2024.
As with estate sales, transactions recorded by the BIVB are down 18.8% over the first seven months of the 2024–2025 campaign compared to the same period in 2023–2024, reaching a volume of over 513,800 hl.
The 2024–2025 campaign begins with a harvest below the five-year average: 1.21 million hectoliters, or just over 161 million bottles—36.4% less than in 2023, but 20.8% more than in 2021.
For several years now, Bourgogne has been working to maintain its appeal among consumers—whether experts or newcomers—eager to explore new experiences. The result of generations of work by people in the region, along with key decisions made at critical moments, now allows certain Bourgogne wines to occupy market segments that are still showing growth.
Bourgogne saw its export volumes return to positive growth in 2024, after two lackluster years: +8.9% in volume and +9.3% in revenue compared to 2023. For the first time, export revenue surpassed the €1.6 billion mark, reaching nearly €1.645 billion.
This is an impressive result, especially in a sluggish national context where export volumes declined for the third consecutive year: -1.8% compared to 2023 (-8% compared to the five-year average), with few French AOC wine regions showing a rebound in exports in 2024. Revenue from French AOC wines also fell (-3.9% vs. 2023), although it remains above the five-year average (+7.8%).
In 2024, the U.S. returned to a path of growth, driven in part by anticipation of a possible reinstatement of import tariffs in 2025: +15.9% in volume compared to 2023. At the same time, revenue from Bourgogne wines rose by 26.2%.
Following a dip in 2023—despite remaining well above the five-year average -Crémant de Bourgogne regained its long-term growth momentum: +14% in volume and +15.9% in value compared to 2023.
In a challenging economic environment marked by modest growth and a decline in exports of French AOC wines (-0.1% in volume and -5.4% in value), certain Bourgogne appellations achieved double-digit growth in both volume and value in 2024: Bourgogne AOC white, Village and Village Premier Crus from the Mâconnais, Bourgogne AOC red, Crémant de Bourgogne.
In 2024, Japan experienced inflation of around 3%, partly driven by rising import costs linked to the continued depreciation of the yen. This was compounded by geopolitical tensions, as well as higher energy and food prices.
Following relatively stable imports of Bourgogne wines between 2019 and 2021, Japan’s import volume dropped to its lowest level in 2024: –3.4% compared to 2023, totaling 6.19 million bottles. In contrast, revenue nearly matched the record set in 2023, reaching €140.7 million (+1.1% vs. 2023).
Like many Western countries, Canada experienced modest economic growth in 2024, with GDP expected to rise by just +0.9% for the year. However, a gradual recovery is anticipated by year-end.
Bourgogne wine exports are benefiting from these early signs of rebound, showing strong dual growth in 2024: +15.9% in volume (nearly 8 million bottles exported) and +15.7% in value (just over €79 million).
Belgium saw even slower economic growth than in 2023, with 2024 forecasts around +1.1% for the year. A moderate recovery is expected in 2025, supported by stronger domestic demand, according to the Belgian government.
French AOC wine exports to Belgium have been declining for the past three years: –4.2% in volume and –5.7% in value (2024 vs. 2023). These figures do not account for direct purchases made in French vineyards, which remain significant given the country’s geographic proximity.
Australia is experiencing a decline in consumer purchasing power. As a result, discretionary spending—including on leisure and luxury goods—is trending downward. French AOC vineyards have been affected across the board, with exports to Australia falling for three consecutive years: -8% in volume in 2024 vs. 2023, -18.4% in 2023 vs. 2022, and -3.1% in 2022 vs. 2021.
South Korea ranks among the world’s top 10 economic powers. Over the past decade, it has also been the fastest-growing Asian market in terms of imported volumes of French AOC wines: an increase of 2.8 million bottles and over €123 million in revenue (2023 vs. 2014).
Although 2024 saw a general downturn in French AOC wine exports, Bourgogne continued to gain market share—particularly with its white wines and Crémant—in a country that still imports more red than white (red wines accounted for 49% of French AOC imports in 2024).
Brazil remains a small market for Bourgogne, accounting for less than 1% of both export volume and revenue in 2024. However, it is the leading destination for Bourgogne wines in South America, representing 89% of the region’s export volumes and 79% of its revenue for the year.
Before the Covid era, China experienced high growth rates that have gradually slowed as the country’s economy matured. In 2024, while economic growth is more moderate compared to previous decades, household purchasing power continues to rise—driven by an expanding middle class and rising wages. The country is undergoing a major shift toward domestic consumption, further fueling consumer spending.
Table of Export Results for Bourgogne Wines (in the press release below)
(2024 / 2023 - sources: Customs DEB-EMEBI+DAU - BIVB)
Economic report written by the Markets and Development Unit - BIVB – March 2025
(sources: CAVB/FDAC, CIRCANA-IRI, KANTAR, Customs DEB&EMEBI+DAU, BIVB)
Contact: Cécile Mathiaud - Head of PR at the BIVB
Phone: +33 (0)6 08 56 85 56 – cecile.mathiaud@bivb.com
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Press release Bourgogne wine markets 2024 results (April 2025)