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USA : Bourgogne wines' #1 Export Market

03/03/2025

U.S. wine consumption in 2022 was estimated at over 351 million cases of 12 bottles (9 liters), accounting for 10% of all alcoholic beverages consumed. 

Projections for 2027 indicate an overall decline of 2.3% in wine consumption (IWSR 2024). However, consumption of wines of French origin is expected to continue growing, with a forecasted increase of 1.6% between 2022 and 2027.

In this context, Bourgogne wines are finding new avenues for growth, as demonstrated by their strong performance in 2024. However, these gains should be viewed with some caution, as they may be partially influenced by anticipatory imports in response to potential tariff increases.

Two New Records Confirm This Market’s Strong Appetite for Bourgogne Wines 

After an exceptional year in 2021, followed by two calmer years of market adjustment, 2024 has reached new records.

The United States alone accounted for 23.5% of total revenue and 21.8% of Bourgogne wine exports worldwide in 2024!

Régionale AOCs Remain in the Lead, Accounting for 66% of Exported Volumes

• Bourgogne white wine exports to the U.S. (2024 volumes)

In 2024, Bourgogne white wines accounted for 63% of the total exported volume to the United States, representing 53% of the revenue (+25.3% compared to 2023).

• Bourgogne red wine exports to the U.S. (2024 volumes)

In 2024, red wines, which are relatively well-priced, accounted for 26% of the total volume (+15.6% compared to 2023), representing 43% of the revenue from Bourgogne wines in the United States (+28.4% compared to 2023).

Bourgogne in Line with the Evolution of the U.S. Market

In 2024, the On-Trade market (restaurants, bars, hotels) continued its recovery after being deeply impacted by the COVID pandemic, accounting for approximately 15-20% of total wine sales in the country.

The Off-Trade market remained dominant in the country (80-85% of volumes), but it no longer showed the same momentum since COVID-related restrictions were lifted. Only more traditional wine retail outlets (liquor stores, super stores, and wine shops) saw higher foot traffic in 2023 compared to 2019. 

New York State, home to the country's most populous city, has a strong gastronomic culture. Naturally, Bourgogne wines hold a privileged position in this market. As of July 2024, Bourgogne had the most extensive selection among French wines, representing 25% of all French wine listings (source: online data, July 2024).

It also stood as one of the most widely available French wine regions, representing 21% of all French wines listed online in July 2024.

Economic report written by the Markets and Development Unit - BIVB –February 2025
(sources: Douane DEB&EMEBI+DAU - IWSR – Wine Market Council – Ministry of Agriculture and Food Sovereignty – Wine Searcher - BIVB)

Contact: Cécile Mathiaud – Head of PR at the BIVB
Phone: +33 (0)6 08 56 85 56 – cecile.mathiaud@bivb.com