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A new look for Bourgogne AOC's thanks to new signage


panneaux appellations

The Bourgogne Wine Board (BIVB) has launched a project to update its 330 appellation signs. The first area to benefit from this change is the Châtillonnais, and the Crémant de Bourgogne AOC. These signs are extremely helpful for visitors, enriching their journey across the region and helping them gain a better geographical understanding of its appellations. A shift to a more modern feel is happening across the Bourgogne winegrowing region, whose ambition to offer wine tourism par excellence is underscored by this project. The Bourgogne region is the only French winegrowing area to have such a network of signs.

Added value for the Bourgogne region
This network of signs, unique in France, is an undeniable asset for the development of wine tourism in the region and is part of a global approach to wine tourism. With the opening of the Cités des Climats et vins de Bourgogne in Chablis, Beaune, and Mâcon in the spring of 2023, the aim is to send tourists back into the region to meet with winemakers and négociants.

A new visual identity for a better integration into the landscape
The new signs are simpler and based on the graphic charter of the Bourgogne Wine Board (BIVB). Their brown color code reflects the terroir, and as such, they fit perfectly into the landscape. The color is also a reference in terms of tourist signage.

A long job to replace 330 signs
There are more than 330 signs scattered across the vineyards. The BIVB is responsible for their maintenance and launched this major replacement project in 2021. Over the course of a year, each location was meticulously checked, and its location noted.

Press contact :
Cécile Mathiaud – Head of Media Relations at the BIVB
Tel. + 33 (0)3 80 25 95 76 – Cell +33 (0)6 08 56 85 56 -