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Bourgogne Wines : Market update

21/06/2023

Market update : Buoyed by its turnover, Bourgogne aims to regain market share in terms of volume.

The year 2022 set a new sales record for Bourgogne wines, despite limited volumes. At the same time, at almost 1.75 million hectolitres, the 2022 vintage provided a good basis in terms of quality and quantity for an upturn in sales volumes.

And yet, while the situation for Bourgogne wines may seem enviable, there are major challenges ahead.

• Stocks available at the property: replenished thanks to the fine 2022 harvest, but still 3% below the average for the last five years. Availability will be challenged by market interest in Bourgogne wines.
• Stocks available for trading: these are at a low, despite an increase in transactions over the first seven months of the 2022-2023 campaign (upstream market): up 74% for the 2021 vintage transactions over the seven months of the 2021-2022 campaign (up 25% on the average of the last five campaigns). If the 2023 vintage is a generous one, it will consolidate stocks that can be traded more in line with market demand.
• Exports: Bourgogne wines set a new revenue record in 2022, exceeding the one-billion-euro mark for the fourth year running (€1.5 billion, up 12.9% on 2021), with the equivalent of 92 million 75cl bottles exported. In terms of volume, early management of stocks from April 2021 onwards limited the drop-in exports to -12%, while the 2021 harvest shows a loss of -32.5% compared to the five-year average (down 36% for 2020).

Results in 2023 will depend on Bourgogne's ability to regain its place in markets impacted by a lack of availability, and to meet the many societal expectations of consumers. And to do this in a geopolitical context of inflation and uncertainty. Without wishing to be complacent, Bourgogne’s professionals remain focused on the challenges, and in tune with their markets.

Regional market: boosted by the 2022 vintage

Bourgogne is experiencing increasingly wide fluctuations in yields. Over the last five vintages, there have been two very generous harvests and two harvests with historically low yields. However, the average volumes harvested over the last five years are up on that for the last 10 vintages, mainly thanks to a slight increase in planted areas.

Export: a record turnover of €1.5 billion

After 2021, a year which was boosted by a boom in consumption linked to the end of lockdowns and multiple government subsidies, the volumes of Bourgogne wines exported in 2022 returned to the more standard growth path begun in 2015. The number of 75cl bottles exported exceeded 90 million (down 12% on 2021 and up 3% on 2020), for a record turnover of €1.5 billion (up 13% on 2021).

Contact :
Cécile Mathiaud - Head of Media Relations at the BIVB
Tel. + 33 (0)3 80 25 95 76 – Cell +33 (0)6 08 56 85 56 - cecile.mathiaud@bivb.com