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Bouchard Père & Fils unveils a new visual identity



The project was entrusted to Agence Pierre Katz, a leading authority in brand identity; the redesign covers the emblem, the signature, and the packaging of the wines.

After an in-depth study of the Bouchard Père & Fils archives, Pierre Katz, designer and typographer, designed a new charter to express the reference status in Burgundy whilst asserting values linked to excellence and hedonism.
The coat of arms has been reworked with more voluptuous forms, and the typography has been redrawn in robust and brilliant lettering,..................


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{climat Vignoble Bourgogne Patrimoine Mondial}