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Australia: Good potential for Bourgogne wines



On the face of it a small market, Australia has long been a valuable outlet for exporters of Bourgogne wines. In 2008, in terms of volume, it was just behind China and ahead of Hong Kong (544,900 bottles). As a wine-producing country, it is open to premium appellations, and was therefore ranked ahead of the other two territories in terms of revenue (7.15 million euros).

Over the first eight months of 2017, Australia was the leader among those three markets by volume for Crémant de Bourgogne wines, the Chablis and Petit Chablis appellations, and white Régionale appellations from Mâcon. 


Key 2017 figures for Bourgogne wines in Australia (first 8 months)

12th biggest market by volume for Bourgogne wines

13th biggest market in terms of revenue for Bourgogne wines

Exports: 880,870 bottles (up 19% on first 8 months 2016), for 11 million euros (up 31.4%)

by volume   

► White wines: 56%

► Red/rosé wines: 27%

► Crémant de Bourgogne: 17%

Over the first eight months of 2017, Bourgogne wines accounted for 15% of the volume of still French AOC wines exported to Australia, and 36% of the revenue from this segment.


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