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Press releases15/11/2024
The Bourgogne Wine Board (BIVB) is delighted with the success of the auction of its former appellation signs, held on November 12. Led by auctioneer Jérôme Duvillard (from Quai des enchères in Mâcon), the 310 lots sold achieved an impressive total of €107,000.
The proceeds will go toward developing cultural activities around Bourgogne wines, and there are additional initiatives planned to enhance the region's cultural heritage. This event marks the kickoff of the Hospices de Beaune wine auction festivities, with the auction scheduled for Sunday, November 17, taking place in Beaune’s indoor market hall.
There were 13 nationalities that actively participated in the auction, which was broadcast live from the Cité des Climats et vins de Bourgogne in Beaune: French, English, American, Swiss, Malaysian, Belgian, Australian, and others. Avid Bourgogne wine enthusiasts—including individuals, wine merchants, winemakers, and restaurateurs—had the opportunity to acquire one or more appellation signs from Grand Cru, Village Premier Cru, Village, or Régionale AOCs. Altogether, nearly 600 unique signs that served as iconic markers throughout the vineyards for 20 years before being replaced in 2023.
The proceeds from the sale are mainly intended to develop the cultural heritage of the Cité des Climats et vins de Bourgogne.
“Conferences, exhibitions, exchanges, gatherings... the Cité is a vibrant hub for everyone, young and old, locals and foreigners alike. Thanks to this very successful auction, many initiatives will be implemented to enhance the site’s tourist and cultural appeal. Our goal is to firmly establish the three Cités within the region and to play an active role in transforming them into essential destinations,” stated Benoît de Charette, President of the Cité des Climats et vins de Bourgogne association.
Creation of a documentary and bibliographic resource center: “There is a need for a dedicated place for researchers and students to access books, documents, and archives. The creation of a documentary and bibliographic collection would be immensely valuable to them. This would involve purchasing documents, setting up a dedicated space, and hiring a staff member to welcome and assist visitors—a medium-term project that could be partially funded by the sign auction proceeds,” explained Laurent Delaunay, President of the BIVB.
The Presidents' Sign, lot no. 19, “Grands-Echezeaux Grand Cru,” was auctioned for €3,500. The entire amount will be donated to the “Livres en Vignes” cultural event, held for the past 17 years at the Château du Clos Vougeot.
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Download the complete press release with more results_Nov. 15