This area is dedicated to wine professionals including sommeliers, restaurateurs, wine store owners importers and trainers. Welcome to your very own BIVB website where you can find all the tips and tools you need. You will find documentation, photography, training tools and all kinds of other useful information here to facilitate your search. You can also browse our events and training calendar and you are welcome to attend any that appeal. If you require any further information then don’t hesitate to contact us!
Exports: Bourgogne wines take a gamble on wine stores this summer
Between now and the fall, the Bourgogne Wine Board (BIVB) is partnering with various wine store chains and online outlets around the world to showcase its lesser-known appellations, including Bourgogne or Mâcon plus geographical denomination, and Village wines such as Irancy, Auxey-Duresses, Rully, and Viré-Clessé.
Each partnership will be relatively similar in the four selected markets of the USA, Great Britain, Japan, and Hong Kong. The campaign will begin with promotion via newsletters or blogs, along with a dedicated space on the retailers’ website. It will also frequently feature a “Six Wines to Discover” formula with a menu offering six of these delightful AOCs.
In the USA, Flatiron Wines will offer in-store tastings and articles on their blog through until the end of the year. A similar campaign will run from 27 September to 4 October on wine.com.
In the UK, several chains and stores will be simultaneously promoting Bourgogne wines. They will take it in turns to ensure constant promotion through until the end of the year. House of Townend has just finished its campaign, and Tanners, Lea and Sandeman, Berry Bros. and Rudd, and The Wine Society will be taking over through until the holidays.
During Bourgogne Week in Japan, which runs from 28 June to 4 July, the online wine stores Takamura and Kyobashi Wine, and a certain number of stores in Tokyo in particular will be offering tastings and will be promoting lesser-known appellations.
In Hong Kong, wine afficionados will be able to enjoy a month of promotions involving Bourgogne wines at the 30 Watson’s Wine stores, from 29 June to 2 August. The BIVB will be revealing a special game of happy families for the event.
Morey-Saint-Denis
A Village appellation that rubs shoulders with the Grand Crus.
Morey-Saint-Denis is one of the most historic and yet one of the least well-known appellations in the Bourgogne winegrowing region. Located between the Chambolle-Musigny and Gevrey-Chambertin appellations, Morey-Saint-Denis produces mainly red wines from the Pinot Noir grape. However, there are a few plots planted with Chardonnay, Aligoté, or Pinot Blanc, producing some exclusive and interesting whites.
An overview of Morey-Saint-Denis appellation:
In Morey-Saint-Denis, the vines are planted on limestone and clay-limestone soils from the Middle Jurassic period. These comprise white oolite from the Bathonian period at the top of the hillside and entrochal limestone from the Bajocian at the bottom of the slope. The vines face east and grow at between 220 and 270 meters above sea level. Below the village, the valley changes the way the vines face and makes it more marly.
The Morey-Saint-Denis appellation explained through its geology and geography:
The reds are assertive in color, ranging from bright ruby to carmine and deep garnet with purple highlights. The bouquet offers dark fruits like blackcurrant and blueberry along with notes of cherry. One may also detect hints of sloe, bramble, violet, carnation, licorice, and fruit preserved in brandy. With age, it can be reminiscent of hunting, with touches of leather, moss, and game. Sustained and structured, the wines of Morey-Saint-Denis offer the right balance between strength of body and fruity expression. Their tannins make them perfect for pairing with characterful meats like game. These same tannins would also bring structure to a fine sirloin or thick rib of beef. Washed-rind cheeses would also make an ideal character match.
The Morey-Saint-Denis appellation as seen by winegrower Laurent Lignier:
Bourgogne wines confirm their return to the UK in 2020.
2020 was an excellent year for Bourgogne wines in the UK. So much so that this market has returned to top spot in terms of exports of Bourgogne wines by volume, ahead of the USA. It remains in second place in terms of revenue.
As we wait for the new rules related to Brexit to be introduced, the UK increased its wine imports in 2020, up 8.3% by volume and 1.2% in terms of revenue compared to 2019. This was particularly beneficial for French wines, which reclaimed market share and were up 6.6% by volume and 0.7% in terms of revenue compared to 2019.
A little more than 16 million bottles of Bourgogne wine were exported, up 9.6% over 2019, worth €164 million, up 12.4% over 2019:
> Still white wines: 82%
> Still red/rosé wines: 14%
> Crémant de Bourgogne: 4%
The first quarter of 2021 confirmed the good health of Bourgogne wines on this market, with an increase in revenue of 6.9%, worth some €2 million compared to Q1 2020. A slight decline in volumes of 4.8% during this period was mainly due to worries over changes to regulations at the beginning of the year. This good performance has continued into 2021.
The recovery began in March. Red Bourgogne wines in particular enjoyed good growth, by volume and in terms of revenue: up 29.8% and 25% respectively compared to Q1 2020.
Bourgogne Week runs in Japan from 28 June and until 4 July, the Bourgogne Wine Board (BIVB) is inviting stakeholders and industry representatives including importers, wine merchants, restaurants, wine bars, and eCommerce managers to participate in Bourgogne Week Tokyo.
Local market influencers are invited to host events for their customers, and invite them to enjoy tasting, talking, and connecting around the theme of Bourgogne wine. The BIVB will be leading this event and is organizing a promotional campaign to maximize visibility, notably through a dedicated website.
This fall, the Bourgogne Wine Board (BIVB) is offering two masterclasses in Oslo for wine professionals, journalists, and influencers.
Hosted by Official Bourgogne Wines Trainer Liora Levy, these two sessions will have different themes. The first will shine a spotlight on the Climats, unique to the Bourgogne winegrowing region and providing the DNA to its wines. The second will showcase the sublime 2015 vintage.
Both classes will run on 22 September 2021, so put it in your diary right away!
The Beaune Village appellation, which is produced in both red and white, is much less well-known than the town that gives it its name. Yet it offers wines with an excellent quality-price-pleasure ratio and deserves our full attention.
The Bourgogne Wine Board (BIVB) has organized and recorded a masterclass dedicated to the appellation which is free to access. It was presented by Albéric Bichot, spokesperson for Bourgogne Wines, along with Christian Oggenfuss and Tanya Morning Star Darling, both Official Bourgogne Wines Trainers. It ran in July 2020.
This eLearning module consists of six two-minute videos, each punctuated by a three-question quiz. The training is as fast and fun, but also in-depth, and on completion, you will be awarded with a digital diploma.
This tool was created to help professionals in the sector, such as hoteliers, restaurateurs, shopkeepers, and winegrowers, to talk authoritatively about the Climats to their customers. But it is also available to all and is the best way to understand what the Climats are and what their inclusion on the UNESCO World Heritage list means.
You can find this eLearning module at www.climats-bourgogne.com, in both English and French versions.
Bourgogne vs. Burgundy: to re-affirm their identity, the region and the producers are reverting back to the original French iteration of the name, Bourgogne.
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