This area is dedicated to wine professionals including sommeliers, restaurateurs, wine store owners importers and trainers. Welcome to your very own BIVB website where you can find all the tips and tools you need. You will find documentation, photography, training tools and all kinds of other useful information here to facilitate your search. You can also browse our events and training calendar and you are welcome to attend any that appeal. If you require any further information then don’t hesitate to contact us!
The BIVB is delighted to announce three exceptional professional tastings under the theme “Bourgogne Wines-Take a Closer Look.”
- Vancouver: March 3 at the Vancouver Club
- Chicago: March 5 at VenueSix10
- New York: March 6 at City Winery
Nearly 40 producers from Bourgogne will be on hand to showcase a fresh perspective on a selection of lesser-known appellations and hidden gems from the region.
On the agenda:
- Workshops and thematic areas showcasing Crémant de Bourgogne, Bourgogne and Mâcon wines with their geographical denomination, and a few Village appellations still under the radar.
- A thematic space dedicated to Chablis wines, designed around four scenes from the online game Unlock Chablis.
Take advantage of this exceptional opportunity to meet the winegrowers, taste their wines and explore the diversity of Bourgogne's terroirs and appellations. Register now for these professional tastings:
Recognized in 1997 as one of Bourgogne’s Village appellations, the Bouzeron AOC pays tribute to the grape variety that has defined its reputation: Aligoté.
The next "Rendez-vous avec les vins de Bourgogne" webinar, invites you to explore the history and unique characteristics of this still-underrated appellation—one that truly deserves your attention.
What to Expect in the Webinar:
- Part 1, led by Robin Kick, MW, will highlight key aspects of the appellation through reports and interviews with winegrowers.
- Part 2 features a guided tasting of several wines.
How to participate and ask questions live:
• Join an in-person session with one of the Official Bourgogne Wine Ambassadors. Contact them directly to register: list of Official Trainers
• Add this event to your calendar to receive the viewing link and ensure you don’t miss it!
We look forward to seeing you on Wednesday, March 19, at 9 am, 11 am, and 7 pm for English sessions, (Paris time) at 4 pm for the session in French, on www.rendez-vous-vins-bourgogne.live
Heading to South Korea and Australia for Bourgogne Wines
Take a Closer Look: Bourgogne wines highlight accessible AOCs in these two key markets.
After several years of absence, Bourgogne is making a strong comeback in two strategic markets: South Korea and Australia. Traditionally focused on the most prestigious appellations, these markets are evolving, with growing demand for more accessible AOCs that offer both quality and attractive pricing. To support this momentum, the Bourgogne Wine Board (BIVB) is launching Take a Closer Look, a program aimed at introducing these lesser-known appellations to key influencers and local media.
With this comprehensive approach, Take a Closer Look at Bourgogne wines aims to highlight the diversity and modernity of Bourgogne wines, focusing on lesser-known appellations that nonetheless align with the expectations of professionals and consumers in these key markets.
In Australia, a press and influencer workshop has recently marked our return on the market. Our visibility will be further amplified through a digital campaign and a media partnership with National Liquor News and other specialized publications.
Next may, a professional tasting in Sydney will bring together trade professionals and journalists. A selection of Bourgogne and Mâcon appellations with geographical denominations, as well as lesser-known Village AOCs will be showcased by the importers. This event will also feature a masterclass, a thematic table with free tastings, and an Unlock Chablis space to enhance the experience.
In South Korea, the strategy also includes strong media engagement: a press dinner which has brought together leading several specialized publications, while further collaborations with wine and gastronomy influencers are expected to reach an audience of over 300,000 people.
a professional tasting in Seoul, where importers will showcase their selection of lesser known wines will be organized in May. To complete the tasting, the BIVB will propose an educational workshop and a dedicated thematic table for Chablis wines with a selection of wines from the BIVB’s “cave de prestige”.
The Chablis vineyard, located between Paris and Beaune, in the northern part of Bourgogne comprises 4 appellations: Petit Chablis, Chablis, Chablis Premier Cru, and Chablis Grand Cru. These appellations highlight the diversity of terroirs in the region, each with its own unique characteristics.
With its accessibility and affordable price, Petit Chablis holds many surprises for both beginners and seasoned wine enthusiasts. It serves as a great introduction to the wines of this renowned region, while maintaining the quality standards that Chablis is famous for.
Not as “small” as its name suggests, Petit Chablis offers great value for money. Some estates, such as La Chablisienne with their cuvée 'Petit Chablis, Not So Small' or Domaine Venon with 'Petit Chablis, All the Grandeur,' remind us that these wines, made from Chardonnay, are far from 'small.' In fact, they sometimes come from plots close to Chablis Grand Cru!
The Petit Chablis appellation is a Village AOC, it spans 20 villages along the Serein River, which runs through the vineyard. The Portlandian soils, which overlay the Kimmeridgian soil, encourage quick maturation and produce fresh, crisp wines with notes of lemon and white-fleshed fruits. Their acidity is softer compared to other Chablis, but remains perfectly balanced.
For more details, consult the complete appellation sheet.
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Economic news
South Korea: Bourgogne’s White Wines Drive Market Growth
In 2024, Bourgogne strengthened its presence in the South Korean market.
In 2024, the South Korean economy started showing signs of recovery. According to OECD forecasts, GDP growth is expected to reach 2.6% by the end of 2024, although political and social developments could impact projections for 2025.
Good news for Bourgogne wines: While the older population (over 43 years old) predominantly consumes beer, the younger generation is drinking more white wine, particularly those made from Chardonnay. This shift explains the significant rise in Bourgogne white wine exports in recent years: +28% in volume (11 months of 2024 compared to the average of the past 5 years).
White Wine Exports (cumulative 11 months, 2024)
In the first 11 months of 2024, Bourgogne white wines accounted for 55% of the export volume to South Korea, representing 45% of the revenue. This category has experienced a sharp increase: +27.2% in value compared to the same period in 2023. The Chablis AOCs account for 32% of white wine exports by volume, ranking second in value for this category (21%). This momentum is strengthening in 2024, with Chablis and Petit Chablis experiencing growth of +63.2% in volume and +67.3% in revenue.
Red and Rosé Wine Exports (cumulative 11 months, 2024)
Red wines, which have been relatively well-valued in 2024, make up 41% of export volumes (-3.3% compared to the first 11 months of 2023), contributing 54% of the revenue (+3.5% compared to the same period in 2023).
Bourgogne wines are regaining momentum in South Korea, driven by the significant increase in young wine consumers and also thanks to the strong growth in the Off-trade channel (+24.8% since 2019, representing 78% of sales), supported by a boom in the Premium/Super-Premium segments (+52% in volume).
At the beginning of the 2000s, the Australian market was quite small for Bourgogne wines, but it has steadily progressed over the past 20 years. It is currently the 14th largest export market by volume for Bourgogne wines.
While the adult population has increased (+2.7 million in the past 5 years), Australia is facing a decline in wine consumption in 2024 compared to 2019. However, although there are fewer regular wine drinkers, the population of knowledgeable individuals is growing. Among them, 42% are interested in Bourgogne wines (+7% in 2024 compared to 2022).
White Wine Exports (cumulative 11 months, 2024)
White wines account for 65% of export volumes to Australia, representing 54% of revenue (+3% in value compared to the first 11 months of 2023). Chablis AOCs account for nearly 61% of white wine exports by volume, ranking first in value for this category (47%). After several years of growth and an exceptional 2023, exports of these wines have slowed over the first 11 months of 2024 (-10.8% compared to the same period in 2023).
Red and Rosé Wine Exports (cumulative 11 months, 2024)
Relatively well-valued, red wines make up 26% of export volumes (-11.8% compared to the first 11 months of 2023), contributing 43% of the revenue from Bourgogne wines in Australia (+7.7% compared to the same period in 2023).
Bourgogne is benefiting from new consumption habits in Australia, where the Off-trade segment (accounting for 80-90% of sales) is redefining itself post-COVID.
Older consumers, who are increasingly discerning, are favoring high-end wines - Grand Cru AOCs have seen an average price increase of 3% between 2018 and 2023. At the same time, Generation Z and Millennials are driving sales of Régionale AOC wines for at-home consumption.
Bourgogne vs. Burgundy: to re-affirm their identity, the region and the producers are reverting back to the original French iteration of the name, Bourgogne.
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