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The official Bourgogne wines websites
The official Bourgogne wines websites

Bourgognes International

The exclusive letter for wine distributors

N°61 / January 2018

© BIVB / Sopexa  / Bourgogne wines and Japan: a tale of Climats and logograms

Climats and logograms: “When Bourgogne wines meet Japanese culture”

The Climats of the Bourgogne wine region are the result of 2,000 years of patient construction. The personality of the winemaker and the very different terroirs on which they work have led to the creation of unique wines.

The Japanese art of calligraphy was born some 3,000 years ago. It has been passed down ever since, reflecting the artist’s sensibility expressed on the paper.

The work of the calligrapher and that of the winemaker are very similar. Both are the expression of a unique skill. During a gala event in Tokyo on 6 November, the Climats and Japanese calligraphy came together in a celebration of history and philosophy.

Picture: left to right and top to bottom: Les Corvées, Clos du Roi, Les Charrières, Les Terres blanches, Les Chevrières, Genévrières, Le Rognet, and Les Clos.

1) The Climat “Les Corvées” (Ladoix Premier Cru) is represented by a logogram which is pronounced shikarubeku. In this logogram, one can find the notions of history, serfdom, meeting, and passing time.
2) The Climat “Clos du Roi” (Mercurey Premier Cru) is represented by a logogram which is pronounced yutaka. Why? These vines used to belong to the nobility, so the logogram conveys the idea of luxury, but also richness in terms of tasting.
3) The Climat “Les Charrières” (Morey-Saint-Denis Premier Cru) is represented by a logogram which is pronounced moto. This logogram symbolizes the path as a means of transport, and also of transmission.
4) The Climat “Les Terres blanches” (Nuits-Saint-Georges Premier Cru) is represented by a logogram which is pronounced miyabi. The logogram highlights the idea that white represents refinement and elegance, characteristics also found in the wine.
5) The Climat “Les Chevrières” (Pouilly-Fuissé) is represented by a logogram which is pronounced uyamai. The notion conveyed here is that of an environment propitious for winegrowing, with relief suitable for goats.
6) The Climat “Genévrières” (Meursault Premier Cru) is depicted by a logogram which is pronounced  ishizue. The logogram symbolizes the lifecycle of juniper (genévrier) and the vine.
7) The Climat “Le Rognet” (Corton Grand Cru) is represented by a logogram which is pronounced shin. This logogram expresses the values of authenticity, simplicity, and truth.
8) The Climat “Les Clos” (Chablis Grand Cru) is represented by a logogram which is pronounced uyamai. This logogram underlines respect for tradition, with particular attention accorded to the vine.

The event organized to embrace these two cultures underlines their mutual appreciation: Japan was the third-biggest market by both volume and revenue for Bourgogne wines in 2016, when Bourgogne wines accounted for 17% of the volume of French AOC wines exported to Japan, and 26% of the revenue.

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