Professional access
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Professional access

This area is dedicated to wine professionals including sommeliers, restaurateurs, wine store owners importers and trainers. Welcome to your very own BIVB website where you can find all the tips and tools you need. You will find documentation, photography, training tools and all kinds of other useful information here to facilitate your search. You can also browse our events and training calendar and you are welcome to attend any that appeal. If you require any further information then don’t hesitate to contact us!

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The official Bourgogne wines websites http://www.bourgogne-wines.com
The official Bourgogne wines websites http://www.bourgogne-wines.com

Bourgognes International

The exclusive letter for wine distributors

N°42 / January 2015

Communicating to market influencers is a key priority BIVB/IBANEZ A

Bourgogne wines tuning into market influencers


The Bourgogne winegrowing region is one that inspires a strong sense of attachment, and this was confirmed by the survey. It found that 83% of respondents consider themselves connoisseurs or experts in terms of Bourgogne wines, and just 2% as beginners. Some 83% had already visited the region, and almost 16% intended to do so in the near future. The wines of Bourgogne are not just theoretical - they are living things, and are made to be shared.

“This is something we feel strongly about. As such, we didn’t want to impose a prefabricated discourse. We really wanted to respond to their demands and adapt ourselves to each market profile and profession,” says François Labet, President of the Marketing and Communication Commission of the BIVB.

Professionals in the wine trade who are looking for training or want to find out more about Bourgogne wines expect to do so directly in the region: 83% through company visits, 57% during professional or wine-related events, and 49% by visiting growers directly.

Direct contact remains a key method for these market influencers. If they cannot visit the region, 69% hope to meet winegrowers and négociants from the region near to home.

Lastly, although reading specialized books and magazines remains a key way to develop one’s understanding of the wines of Bourgogne, social networks - and especially Facebook and Twitter - now play a central role. Some 72% of respondents would like to join a dedicated online space where they could to talk to professionals about the wines of Bourgogne. 

Economy

Tasting Bourgogne wines in a wine store ©BIVB/H. MONNIER
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A more serene position in the Bourgogne winegrowing region, from which to reconquer markets

The Bourgogne winegrowing region is embarking on a fresh campaign with renewed optimism after a momentary deficit in production terms. The 2014 vintage, with so much at stake in the minds of the region’s winegrowers, proved to be one of high quality, with bigger volumes than seen in previous years.

The UK is a key market for estates, co-op cellars and négociants in the Bourgogne winegrowing region ©BIVB/S. NARBEBURU
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UK wine stores - a focus for Bourgogne wines

Bourgogne wines are still very much appreciated in the UK as authentic, quality wines. The UK is the world’s second-biggest market for exports of Bourgogne wines, and as such, is a key area of focus for winegrowers and the BIVB. In the face of strong competition, Bourgogne wine producers are being very pro-active in terms of this historic and loyal market.

At your service

Learn about Bourgogne wines anytime and anywhere! © BIVB / DR
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So you think you know everything there is to know about Bourgogne wines?

The Bourgogne wines’ e-learning tool is available in five languages and allows market influencers and lovers of Bourgogne wines to improve their knowledge of the smallest of the world’s celebrated winegrowing regions. Use it to go beyond the clichés, whilst studying at your own pace. A dynamic, updated new version is now available as an interactive application for download, containing a wealth of material including videos, 360° photos, personal accounts and quizzes.

A website in five languages to help you find out about Bourgogne wines ©BIVB/DR
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The Bourgogne Wines website now in five languages

Entirely revamped in March 2014, the Bourgogne Wines website is now available in Chinese and Japanese versions to add to the existing French and English versions, and a German version will be coming online in February.

Diary of our events

©BIVB/IBANEZ A
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Events calendar

Click here to see the calendar of upcoming Bourgogne wine professional events 

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