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SWEDEN & NORWAY : Bourgogne wines head back to Scandinavia

13/03/2020

SWEDEN & NORWAY : Bourgogne wines head back to Scandinavia

On 27 and 29 March, Bourgogne wines will be visiting Stockholm followed by Oslo for a series of masterclasses and press meets. Sweden and Norway are two very loyal markets for Bourgogne wines, particularly for those from Chablis, representing the 7th and 8th biggest export markets respectively.

On 27 April, Sweden will be hosting a masterclass with Michel Jamais, dedicated to lesser-known Bourgogne appellations. The aim will be to give wine professionals and journalists an opportunity to discover these accessible, varied, and high-quality wines.

In Norway on 29 April, the focus will be on Chablis wines, which have always been very popular in Scandinavian markets, mainly because they are so well-suited to local cuisine. A masterclass will be dedicated to exploring the entire range from Petit Chablis to Chablis Grand Cru, and will be hosted by Liora Levy, Official Bourgogne Wines Ambassador.

François Labet, co-President of the BIVB will be in attendance to meet the press at two dinners. He will also attend tastings organized by the Bourgogne Franche-Comté Region’s Chamber of Commerce on Monday 27 April in Stockholm and Wednesday 29 April in Oslo. Around 20 winegrowers and négociants from the Bourgogne and Jura regions will be in attendance to meet key players from each market, including importers, wholesalers, state monopoly buyers, retailers, wine merchants, restaurateurs, F&B managers, sommeliers, journalists and bloggers.
 

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