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News - Bourgogne vs. Burgundy – What’s in a name? (Shakespeare again ; - Romeo & Juliet)

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Bourgogne vs. Burgundy – What’s in a name? (Shakespeare again ; - Romeo & Juliet)

To re-affirm its identity as one of the most iconic ‘brands’ of France, the region and its producers are reverting back to the original French iteration of its name – Bourgogne.

Bourgogne vs. Burgundy

To re-affirm its identity as one of the most iconic ‘brands’ of France, the region and its producers are reverting back to the original French iteration of its name – Bourgogne.  Historically Bourgogne is the only French appellation that adopted an alternate identity for export markets with the use of the  ‘Burgundy’ appellation designation for the English speaking markets, or Burgund for the German speaking and many other translations according to the country.
Today, this traditional ‘Bourgogne’ designation has already been adopted by nearly all the wines produced here – either via appellation designation or wine region labeling.  By maintaining this one true identity, Bourgogne returns to its historical roots as the consummate ‘brand’ treasured by consumers the world over”
 

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{climat Vignoble Bourgogne Patrimoine Mondial}