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US market: in a sluggish economy, Bourgogne white wines are performing well

20/02/2024

In a challenging global environment, the US economy has held up well so far, growing by 5.2% in the third quarter of 2023. This strong growth is based on American households continuing to spend, fuelling the main engine of the US economy. Nevertheless, this spending was largely targeted towards rising electricity costs, healthcare and medicines, and financial services and insurance.

Against this backdrop, Bourgogne wines seem to be marking time, both because of a shortage of wine (volumes of the 2022 vintage are gradually coming onto the market from summer 2023) and because of the choices made by some households. The volumes for 2022 and 2023 should lead to an easing of the market and facilitate trade.

• Volumes and values down slightly

While volumes exported to the United States were down over the first ten months of 2023 (a fall of 6.6% compared with the same period in 2022), they were still up on the pre-Covid period (an increase of 5.7% compared with the 10-month average for 2015-2019).

Sales of Bourgogne white wines are increasing again after a pause in 2022 (up 2.7% compared with the first 10 months of 2022), thanks to the 2022 harvest, which is bringing quality volumes back onto the market.

After enjoying handsome increases in volume in 2022, red wines and Crémant Bourgogne faced a slowdown in sales in 2023. Crémant de Bourgogne, however, remains on an upward trajectory on the five-year average: up 3% in volume (for the first 10 months of 2023 compared with the average for the same period in 2022-2018).

Turnover for Bourgogne wines in the United States fell slightly over the period (down 1.4% compared with the first ten months of 2022). Nevertheless, after several years of growth, it remains in a strong position ahead of the five-year average (up 22% over the first 10 months of 2023 compared with the average for the same period 2022-2018). 2023 is in fact another record year in terms of turnover, just behind 2022 (with a turnover of just over €240 million for the first ten months).

The United States alone accounted for almost 20% of turnover and 21% of volumes of Bourgogne wines exported in the first ten months of 2023!

• Régionale AOCs dominate the American market, accounting for almost two thirds of exports

Exports of white wine
(volumes, total for the first ten months of 2023)

Over the first ten months of 2023, Bourgogne white wines accounted for 63% of volumes exported to the United States, and 54% of turnover (up 6.1% compared to the same period in 2022).

Exports of red and rosé Bourgogne wines
(volumes, total for the first ten months of 2023)

Over the first ten months of 2023, red wines represented 26% of volumes (down 20% on the same period in 2022), and 42% of turnover for exported Bourgogne wines (down 5.5% on the same period in 2022).

Market report written by the Markets and Development Department - BIVB January 2024
(Sources: Customs DEB&EMEBI+DAU - BIVB)

Press contact :
Cécile Mathiaud – Head of Media Relations at the BIVB
Tel. + 33 (0)6 08 56 85 56 - cecile.mathiaud@bivb.com