This area is dedicated to wine professionals including sommeliers, restaurateurs, wine store owners importers and trainers. Welcome to your very own BIVB website where you can find all the tips and tools you need. You will find documentation, photography, training tools and all kinds of other useful information here to facilitate your search. You can also browse our events and training calendar and you are welcome to attend any that appeal. If you require any further information then don’t hesitate to contact us!
Vinexpo Asia: Bourgogne Wines in Hong Kong, May 26-28
Discover high-potential appellations on the Bourgogne Wine Board stand, with a selection focused on Bourgogne and Mâcon appellations with geographic denominations.
Bourgogne wines will be showcased at Vinexpo Hong Kong from May 26 to 28, 2026. At the Bourgogne Wine Board stand (stand number F112), visitors are invited to explore a curated selection of appellations that remain under the radar internationally.
These wines offer a wide range of expressions of Bourgogne’s terroirs while delivering strong value, making them well suited to a broad range of international markets.
Throughout the event, five “Wine Talks” will complement the experience. These sessions will be led by prominent experts active in the Chinese and Hong Kong markets: Reeze Choi, Debra Meiburg MW, Julien Boulard, Rebecca Leung, and Jennie Mack. They will provide deeper insight into terroir and the nuances of winemaking.
This is a strategic opportunity to diversify your portfolio and highlight Bourgogne wines with strong potential in Asian markets.
Two exclusive masterclasses, organized in partnership with Margaux Burgess in Calgary and Edmonton on May 11 and 12, will offer a fresh perspective on lesser-known Bourgogne appellations.
The Bourgogne Wine Board is partnering with Margaux Burgess to host these immersive sessions: May 11 in Calgary and May 12 in Edmonton. Each will feature a blind tasting of eight wines, with a focus on lesser-known appellations that illustrate the full diversity of Bourgogne.
The objective is to move beyond the most familiar references and provide a deeper understanding of these often-underrepresented wines, along with the role they can play in building a coherent and well-balanced portfolio. Participants will gain practical insight into their strengths and market positioning.
This offers a strong opportunity for professionals looking to broaden their Bourgogne selection.
On May 20, the Bourgogne Wine Board will host a masterclass for Brazilian trade professionals, aimed at strengthening their knowledge of Bourgogne wines and supporting their business development.
Led by Paulo Brammer, the session will highlight a selection of wines combining accessibility with a clear expression of terroir, tailored to the Brazilian market.
The objective is to offer a fresh perspective on Bourgogne’s range, with an emphasis on appellations that deliver strong value.
Through this tasting, participants will gain a clearer understanding of the diversity of Bourgogne wine styles, while identifying new references to enhance the appeal of their selections.
This format helps address distribution and positioning challenges in a market actively seeking quality, accessible wines.
In 2025, the Crémant de Bourgogne AOC confirmed its strategic position within the Bourgogne wine region, with stronger economic indicators and a more structured offering.
With 231,000 hectoliters produced across nearly 4,000 hectares, the appellation now accounts for 15% of total Bourgogne volume. It ranks as the third-largest AOC by volume, reinforcing its role as a key driver of the regional economy.
In a generally challenging sparkling wine market, sales increased by +9%. Exports are a major force behind this growth, now representing 51% of total volumes (+14% compared to 2024). The United States, Canada, Scandinavian countries, and the United Kingdom remain among the most dynamic markets.
In France, the appellation maintains a strong foothold, particularly in supermarket retail (28% of volumes). At the same time, premiumization and segmentation continue to develop, supported by a broad stylistic range: whites, rosés, blancs de blancs, blancs de noirs, vintage and single-parcel cuvées. This diversity makes it easier to feature both on wine lists and in retail, across a wide variety of consumption occasions. At around €8 a bottle, Crémant de Bourgogne stands out from competitors while maintaining strong accessibility.
A New Visual Identity
Building on its 50th anniversary, the appellation enters a new phase in 2026 with the rollout of a new brand platform. Presented during Les Grands Jours de Bourgogne, this identity aims to strengthen the clarity and appeal of Crémant de Bourgogne, both in France and internationally.
Carried by the signature “Pétiller en grand” (“Sparkle on a grand scale”), it affirms a positioning built on the balance between modernity, accessibility, and expression of terroir. A clearer direction for future communications, serving the entire sector.
Building on the current momentum in the Australian market, the Bourgogne Wine Board will host a trade tasting event in Melbourne on June 2, aimed at local buyers and distributors.
This initiative is part of a broader strategy to support the development of Bourgogne wines in this market by building familiarity with the range among key trade players.
The day will begin with a masterclass led by Andrea Pritzker, focusing on lesser-known Villages appellations. This segment represents nearly half of Bourgogne’s production and offers strong potential for the Australian market, combining accessibility with expression of terroir.
A trade tasting will follow, featuring a selection of wines presented by 20 importers and offering a broad overview of the diversity of Bourgogne appellations available in the market.
Additional interactive sessions will round out the program, with a focus on the Chablis region, workshops dedicated to the concept of terroir, and blind tastings.
This format is designed to strengthen the expertise of Australian professionals and support the positioning of Bourgogne wines in a developing market.
Economic news: Australia - Opportunities for Bourgogne Wines
Against a backdrop of declining overall consumption, Bourgogne wines are gaining ground in Australia, particularly in retail. In 2025, exports returned to growth (+9.2% in volume), reaching nearly €29 million in revenue (+2.6%), exceeding 2019 levels.
This performance is largely driven by white wines, which account for 69% of volumes. Chablis AOCs alone represent 44% of white wine shipments, while Régionale AOCs and wines from the Mâconnais complete the category. At the top end, Grand Crus continue to show strong value growth.
Red wines represent a smaller share of volume (22%) but generate 42% of total revenue. Here again, Régionale AOCs dominate in volume, while Grand Crus posted notable gains in 2025.
Crémant de Bourgogne, accounting for 9% of volumes, is also regaining momentum (+7.2% in volume, +11% in value), despite increasing competition from non-alcoholic sparkling wines.
With 80-90% of sales concentrated in off-trade, evolving consumption patterns are creating new opportunities. Demand is strengthening both for higher-end wines and for appellations offering strong value.
In this context, Villages AOCs and appellations with a geographic denomination are attracting growing interest, meeting the needs of distributors seeking more accessible Bourgogne wines.
Â
Saint-Vincent Tournante 2027 in Volnay
The Saint-Vincent Tournante 2027 will take place in Volnay on January 30 and 31. This edition will feature an intimate format that highlights the finesse and character of Volnay wines.
The official poster has been unveiled, inspired by local heritage and winegrowing traditions. It combines historical references with vineyard imagery, highlighting the deep connection between place, history, and craft. View it, along with event-related items, in the official online shop.
Important: Tasting kits must be purchased in advance. Availability is limited due to the size of the village, and there will be no sales on-site.
A rare opportunity to experience Volnay in context - through its wines, its producers, and its setting.
In Bourgogne, terroir is central to understanding Bourgogne wines - but it isn’t always easy to communicate clearly to clients.
Appellations such as Mâcon and Bourgogne with a geographic denomination help bridge that gap. These Régionale appellations offer an introduction to terroir, moving from a broad origin (Bourgogne red or white) to more precisely defined and recognizable areas.
These geographic denominations correspond to different levels of specificity, from broader zones to specific sites: a wider zone (Bourgogne Côtes du Couchois), a village (Bourgogne Tonnerre), or even a specific Climat (Bourgogne Montrecul).
There are currently 13 geographic denominations within the Bourgogne appellation, spread across the region.
In the Grand Auxerrois, all were created in the 1990s: Bourgogne Coulanges-la-Vineuse, Bourgogne Chitry, Bourgogne Côtes d’Auxerre, Bourgogne Tonnerre, Bourgogne Côte Saint-Jacques, and Bourgogne Épineuil.
In Côte d’Or, Bourgogne Hautes Côtes de Nuits and Bourgogne Hautes Côtes de Beaune were established in the early 1960s, while Bourgogne Côte d’Or is the most recent addition (2017). The category also includes Bourgogne La Chapelle Notre-Dame, produced near Aloxe-Corton in the Côte de Beaune, and Bourgogne Montrecul.
In the Côte Chalonnaise, Bourgogne Côte Chalonnaise and Bourgogne Côtes du Couchois complete the range, the latter currently produced only in red (with white under consideration).
These denominations offer several advantages:
- They expand a Bourgogne range with wines that clearly express their origin
- They provide access to Bourgogne terroir at approachable price points, with strong value
- They are well suited to modern consumption settings-by-the-glass, casual dining, terraces, and beyond
- They respond to growing customer curiosity, offering credible alternatives to more established appellations
Bourgogne vs. Burgundy: to re-affirm their identity, the region and the producers are reverting back to the original French iteration of the name, Bourgogne.
9 issues per year, published by
Bureau Interprofessionnel des Vins de Bourgogne
12, Boulevard Bretonnière - BP 60150 - F-21204 BEAUNE CEDEX
Tel. 00 33 (0)3 80 25 04 80
COPYING OF THE CONTENTS OF THIS NEWSLETTER FOR FAIR USE IS AUTHORISED
Press
professional access
Educator Area 
extranet
Partager
