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News27/11/2020
The holiday season typically corresponds to a peak in sales for Bourgogne wines. But in a context marked by the closure of restaurants and doubts about how we will be able to spend Christmas, the situation is a tricky one.
To fight this ambient austerity, Bourgogne wines is launching a simple marketing campaign, entitled “Open your Bourgogne”. The aim is to inspire consumers to buy Bourgogne wines for the holiday season.
Anne Moreau, President of the BIVB’s Marketing Commission, puts it bluntly, “Nobody knows what the holidays will be like. We are starting to work towards a plan B, or even a plan C or D. And given this incertitude, we are inviting consumers to adopt a holiday mood and enjoy their end-of-year celebrations with Bourgogne wines – that is one thing they can’t take away from us!
To join in the party, all you need to do is:
- Choose one of the #OpenyourBourgogne visuals on our social media (there are several to choose from, illustrating different situations)
- Explain where and how customers can buy the Bourgogne wines you offer
- Share the message on your social media with the hashtag #OpenyourBourgogne
Let’s work together to maintain our traditions and help consumers find the right Bourgogne wines to serve with festive meals or to wrap up and place under the tree. #OpenyourBourgogne!
To download the visuals, click here :
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