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The official Bourgogne wines websites http://www.bourgogne-wines.com
The official Bourgogne wines websites http://www.bourgogne-wines.com

Bourgognes International

The exclusive letter for wine distributors

N°61 / January 2018

© BIVB / Sopexa  / Bourgogne wines and Japan: a tale of Climats and logograms

Climats and logograms: “When Bourgogne wines meet Japanese culture”


The Climats of the Bourgogne wine region are the result of 2,000 years of patient construction. The personality of the winemaker and the very different terroirs on which they work have led to the creation of unique wines.

The Japanese art of calligraphy was born some 3,000 years ago. It has been passed down ever since, reflecting the artist’s sensibility expressed on the paper.

The work of the calligrapher and that of the winemaker are very similar. Both are the expression of a unique skill. During a gala event in Tokyo on 6 November, the Climats and Japanese calligraphy came together in a celebration of history and philosophy.

Picture: left to right and top to bottom: Les Corvées, Clos du Roi, Les Charrières, Les Terres blanches, Les Chevrières, Genévrières, Le Rognet, and Les Clos.

1) The Climat “Les Corvées” (Ladoix Premier Cru) is represented by a logogram which is pronounced shikarubeku. In this logogram, one can find the notions of history, serfdom, meeting, and passing time.
2) The Climat “Clos du Roi” (Mercurey Premier Cru) is represented by a logogram which is pronounced yutaka. Why? These vines used to belong to the nobility, so the logogram conveys the idea of luxury, but also richness in terms of tasting.
3) The Climat “Les Charrières” (Morey-Saint-Denis Premier Cru) is represented by a logogram which is pronounced moto. This logogram symbolizes the path as a means of transport, and also of transmission.
4) The Climat “Les Terres blanches” (Nuits-Saint-Georges Premier Cru) is represented by a logogram which is pronounced miyabi. The logogram highlights the idea that white represents refinement and elegance, characteristics also found in the wine.
5) The Climat “Les Chevrières” (Pouilly-Fuissé) is represented by a logogram which is pronounced uyamai. The notion conveyed here is that of an environment propitious for winegrowing, with relief suitable for goats.
6) The Climat “Genévrières” (Meursault Premier Cru) is depicted by a logogram which is pronounced  ishizue. The logogram symbolizes the lifecycle of juniper (genévrier) and the vine.
7) The Climat “Le Rognet” (Corton Grand Cru) is represented by a logogram which is pronounced shin. This logogram expresses the values of authenticity, simplicity, and truth.
8) The Climat “Les Clos” (Chablis Grand Cru) is represented by a logogram which is pronounced uyamai. This logogram underlines respect for tradition, with particular attention accorded to the vine.

The event organized to embrace these two cultures underlines their mutual appreciation: Japan was the third-biggest market by both volume and revenue for Bourgogne wines in 2016, when Bourgogne wines accounted for 17% of the volume of French AOC wines exported to Japan, and 26% of the revenue.
 

An appellation revealed

© BIVB / Aurélien Ibanez  - Bourgogne Côte d’Or and Vézelay
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Bourgogne Côte d’Or and Vézelay

Discover the two new Bourgogne appellations!

Economy

© Droits Réservés - Market report: Australia and Bourgogne wines 2017
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Australia: Good potential for Bourgogne wines

On the face of it a small market, Australia has long been a valuable outlet for exporters of Bourgogne wines.

Australia was the world’s fifth largest wine producer in 2016, rising two places in this ranking since 2013. It was also the second-biggest consumer of wine in the Asia-Pacific region after China, with 5.4 million hectoliters in 2016, equivalent to 720 million 75cl-bottles (Source: OIV).

In 2008, in terms of volume, it was just behind China and ahead of Hong Kong (544,900 bottles). As a wine-producing country, it is open to premium appellations, and was therefore ranked ahead of the other two territories in terms of revenue (7.15 million euros).

Over the first eight months of 2017 Australia was the leader among these three markets by volume for the Crémant de Bourgogne, Chablis, Petit Chablis, and white Régionale Mâcon appellations. Those in the wine trade in this wine-producing country also appreciate Bourgogne wines in the premium and super premium segments.

Key 2017 figures for Bourgogne wines in Australia (first eight months):
   •   12th biggest market by volume for Bourgogne wines
   •   13th biggest market in terms of revenue for Bourgogne wines
   •   Exports: 880,870 bottles (up 19% on first eight months of 2016), for €11 million (up 31.4%), of which by volume 56% was white wine; 27% red; and 17% Crémant de Bourgogne.

Over the first eight months of 2017, Bourgogne wines accounted for 15% of the volume of still French AOC wines exported to Australia, and 36% of the revenue from this segment.

Click here for the full report on the Australian market

Experience Bourgogne wines

©  BIVB / Aurélien Ibanez - Results of the  Concours des Vins du Vignoble du Grand Auxerrois 2017
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Find out who won the 27th Grand Auxerrois Wines Competition

Scheduled to welcome the Saint-Vincent Tournante de Bourgogne wine festival in February 2019, the municipality of Vézelay played host in November to the 27th Concours des Vins du Grand Auxerrois.
© Droits Réservés - VinoVision 2018:  Bourgogne Masterclasses
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Exclusive at VinoVision 2018: The theme of the two Bourgogne Masterclasses

Discover some treasures of the Bourgogne wine region, and understand the notion of Climats.
©  BIVB / Image & Associés - Special festive recipes and Chablis wines
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A recipe blog which gives pride of place to Chablis wines

Are you looking for the perfect recipe and wine tips for a special occasion over the festive period?
Bourgogne Week London 2018
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Bourgogne Week London: Only one month to go before this highly-anticipated event

From 8 to 12 January, the British capital will celebrate the wines of Bourgogne during the now famous “Bourgogne Week”.
BIVB / Images & Associés  / Bourgogne Week Hong Kong 2018
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Bourgogne Week Hong Kong: save the date

The dates for the upcoming Bourgogne Week Hong Kong have just been announced: 26 February to 2 March 2017.
©  BIVB / Aurélien Ibanez - The Ecole des Vins de Bourgogne in 2018: A rich line-up of tastings and training
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Some gift ideas for the one you love, or to treat yourself!

The perfect gift for a wine-lover? A convivial and sensorial moment!

Diary of our events

©  BIVB / Aurélien Ibanez - Events involving  Bourgogne  wines from December onwards in France and abroad
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Some dates for your diary

Don’t miss out on any upcoming industry events involving Bourgogne wines and their producers. 

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