Pressroom

Business press releases

Vignerons des Terres Secrètes and Nuiton-Beaunoy coop launch the bottle deposit!

09/01/2023

The two Bourgogne wineries have taken a new step in the ambitious Cerço project by launching, in collaboration with the company "J'aime mes Bouteilles", the deposit and reuse of bottles. These are the first consigned bottles of Bourgogne wines!

• Back to the Cerço range

The Cerço range is the result of an eco-design and collaboration work carried out by 25 employees of the wineries. Its purpose is to promote the cuvées "In conversion to Organic Agriculture" and "Certified in Organic Agriculture" from the 14 winegrowers who are members of the wineries. The 2 wineries are also labeled Vignerons Engagés.

• The deposit and reuse project for the Cerço range

As early as 2019, the Cerço project working group had identified the deposit and reuse as a sustainability factor, but at the time, the sector was not structured. Despite the proximity of the wineries to a historical player in bottle washing, a key intermediary in charge of reuse logistics was missing. This regional service provider now exists and is affiliated with the national network France Consigne, it is the company "J'aime Mes Bouteilles", based in the Jura.

Thus, and starting with the 2021 vintage, all Cerço wines will be bottled in a bottle approved for reuse. Its weight is a little heavier than the ECOVA model initially chosen but the solidity and durability are approved for reuse. Thus, from the 2nd rotation of bottles, the CO2 impact is less than for the ECOVA model initially chosen.

Concerning the ON TRADE (Café - Hotel - Restaurant), talks with regional distributors and wholesalers are already well underway. Note that the Cerço range is already distributed in more than 600 wine shops in France.

• Cerço, bold and committed choices

▪ No capsule

▪ Reusable glass bottle
Produced by Verallia in Chalon sur Saône

▪ Cork stopper certified 100% French origin
Produced by Bouchons Abel in the Pyrénées-Orientales

▪ Front label made of FSC certified paper 100% recycled in France
Produced by Imprimerie Bidoit - Inessens in Charente

▪ Light cardboard box of 6 bottles of 75cl
Produced by Smurfit-Kappa in Côte d'Or

• Cerço, an eco-designed range acclaimed by professionals and critics:

As a reminder, the Cerço range is the winner of the "Millésime Adelphe 2022 Competition" for eco-design and the "Verallia 2021 Fund for a sustainable and resilient wine industry".

Contact presse :
Charles LAMBOLEY – Communication and Marketing Director
charles.lamboley@vignerons-associes.fr