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New management association and director

04/07/2019

Creation of the Management Association of the Cité des vins et des Climats de Bourgogne:

On 13 June, the general assembly of the association in charge of managing the Cité des vins et des Climats de Bourgogne met to adopt its statutes, in the presence of the presidents of the BIVB, of the Confédération des Appellations et des Vignerons de Bourgogne (CAVB), and the Fédération des Négociants-Eleveurs de Bourgogne (FNEB). This marked the founding of the structure which will run the Cité des vins et des Climats de Bourgogne in Beaune, Chablis and Mâcon.

The choice of this management structure, via a so-called public-interest association affiliated to the BIVB, meets the requirements of patronage and will have a direct influence on the activities and economic model of the future sites. The public-interest character means the Cités’ activities purpose must be centered on culture, heritage, and education, notably building on the recognition by UNESCO of the Climats of Bourgogne and its long history.

Olivier Le Roy:

A graduate of the international section of Sciences Po in Paris, Olivier Le Roy has held various advisory and strategy posts, has headed different institutions, worked in commercial development, and the management of real estate projects. His objective is to contribute to the promotion of Bourgogne through its Cités, its wines, terroirs, and Climats. The Cité des vins et des Climats de Bourgogne, with three sites in Beaune, Mâcon and Chablis, is a unique and far-reaching project which he will develop through his expertise and solid track record.

Principal missions:

• Bringing his vision and expertise to internal and external partners in terms of the project’s design
• Representing the Cité to the general public, winemakers, tourism stakeholders, institutions, the medias, and enterprise
• Defining the commercial, marketing and communication strategy to accompany the opening of the site (defining the offer, partnerships, tools, referencing, etc.)
• Recruiting, training, and managing the teams (commercial, administrative, technical, and operational)
• Defining and implementing tourism activities to foster links with local wine-producing areas
• Monitoring evolution of footfall and activity ratios to ensure the site’s financial stability