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The official Bourgogne wines websites http://www.bourgogne-wines.com/
The official Bourgogne wines websites http://www.bourgogne-wines.com/

Bourgogne Wines Direct

Your monthly update on Bourgogne wines

N°186 / October 2014

Bourgogne wines market influencers : passionate people who love to share ©BIVB/A. IBANEZ

Bourgogne wines are tuning into market influencers

The Bourgogne winegrowing region is one that inspires a strong sense of attachment, and this was confirmed by the survey. It found that 83% of respondents consider themselves connoisseurs or experts in terms of Bourgogne wines, and just 2% as beginners. Some 83% had already visited the region, and almost 16% intended to do so in the near future. The wines of Bourgogne are not just theoretical - they are living things, and are made to be shared.

“It’s something we feel strongly about. As such, we didn’t want to impose a prefabricated discourse. We really wanted to respond to their demands and adapt ourselves to each market profile and profession,” says François Labet, President of the Marketing and Communication Commission of the BIVB.

Professionals in the wine trade who are looking for training or want to find out more about Bourgogne wines expect to do so directly in the region: 83% through company visits, 57% during professional or wine-related events, and 49% by visiting growers directly.
Direct contact remains a key method for these market influencers. If they cannot visit the region, 69% hope to meet winegrowers and négociants from the region near to home.

Lastly, although reading specialized books and magazines remains a key way to develop one’s understanding of the wines of Bourgogne, social networks - and especially Facebook and Twitter - now play a central role. Some 72% of respondents would like to join a dedicated online space where they could to talk to professionals about the wines of Bourgogne.
 

At your service

Drones: the new tool for sustainable winegrowing! ©NOVADEM - P. Zunino
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Grands Rendez-Vous Techniques de Bourgogne: at the cutting edge of innovation!

Every two years, professionals from the Bourgogne winegrowing region come together for the Grands Rendez-Vous Techniques de Bourgogne, to explore the latest wine-related techniques and equipment. This year’s event, held on 4 and 5 November, will focus on innovations in winegrowing, particular in terms of machinery.
How would France look today without wine? ©BIVB/M. JOLY
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“Le Vin Habille la France!” - Vino Bravo comes to Dijon on 5 December

The third edition of the national Vino Bravo meet, organized by Le Point magazine and the Vin & Société industry organization, will be held in Dijon at the Palais des Ducs on Friday 5 December. This get-together seeks to underscore the position of wine within our society, through speeches from and discussions with attendees from across the world of wine.
From one hour to five days, discover the Bourgogne winegrowing region at your pace ©BIVB/G. BONDAR
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For Christmas, give the gift of Bourgogne wines

Why not send your friends and family back to school this Christmas with a gift voucher from the École des Vins de Bourgogne?

Economic updates

Montreal: A city for good living and good wine ©DR
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Bourgogne wines available from 85% of restaurants and wine bars in Montreal

In 2014, a survey of what’s on offer in terms of Bourgogne wines in restaurants and wine bars in Montreal revealed 16,000 product references available through 100 establishments. Each one offers an average of 128 different wines. 
 ©BIVB/DR
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Bourgogne wines in figures (October 2014)

Each month, we compile the key figures for Bourgogne wines.

Food for thought!

A simple, family recipe with some simple and inexpensive wine suggestions ©BIVB/IMAGE & ASSOCIES
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Recipe of the month: Poulet Gaston Gérard

Perhaps less well-known than other more celebrated concoctions, this typically Burgundian dish was invented in 1930 by the wife of Gaston Gérard, a former mayor of Dijon. It is produced from simple, succulent ingredients and is a perfect accompaniment to many white Bourgogne wines, according to Michel Smolarek, President of the Sommeliers de Bourgogne.

Winemakers and Maisons

Take a trip back into the history of Beaune and its wines ©DR
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Hospices de Beaune: Joseph Drouhin presents the Dîners des Ducs

On the occasion of the 154th Hospices de Beaune wine auction, the Maison Joseph Drouhin will be giving pride of place to conviviality and l’art de vivre, through two private dinners at the former parliament of the Dukes of Bourgogne.
Your chance to get to grips with a wine’s “mouthfeel” ©DR
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Hospices de Beaune: A tasting at Bouchard Ainé & Fils

During the third weekend in November, Beaune, the capital of Burgundy wine, is the gathering place for wine lovers from the world over, who come to enjoy a rich program of festivities organized around the historic annual Hospices de Beaune charity wine auction. To celebrate the 154th edition, Bouchard Aîné & Fils is hosting a unique tasting with the theme of L’étoffe du vin, or a wine’s mouthfeel.
Become a part of the legend and bid on some wine at the Hospices de Beaune Wine Auction ©MONOGRAMME
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Hospices de Beaune: Buying wines with Albert Bichot

The family firm of Albert Bichot has been the main broker for the wines of the Hospices de Beaune for 15 years. It created the www.hospices-beaune.com website in 2009, and through it, it is continuing to democratize and revolutionize the Hospices de Beaune Wine Auction by allowing anyone to bid for the sale’s great wines in real time and in complete security.

News from the wine region

Adriana Karembeu is succeeding Clothilde Courau as the President of the 2014 Hospices de Beaune Wine Auction 2014 © BIVB / TARDIVON J.C
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The 154th Hospices de Beaune wine auction: ask for the program

The Hospices de Beaune Wine Auction is the traditional celebration of the end of the winemaking year, and the 154th edition will take place in Beaune on Sunday 16 November. From Friday to Monday, a series of events are scheduled for the media, market influencers and the general public, making this a great occasion to (re)discover the conviviality of the Bourgogne wine region!
Wine and tourism: a marriage of convenience and pleasure ©DR
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Les Rencontres de l’Œnotourisme en Bourgogne 2014

On 4 December, Bourgogne wine tourism professionals, including those working in tourism and winegrowers, both businesses and individuals, will come together in Auxerre. This collaborative event provides the opportunity to plan for the future and to strengthen an already rich regional network.

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