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Canada: After record exports in 2019, 2020 still looks positive despite COVID19

19/10/2020

In Canada, Quebec is the most important market for Bourgogne wines

Key figures 2019 for Bourgogne exports to Canada
4th biggest market by volume of Bourgogne wines
5th biggest market in terms of revenue of Bourgogne wines

Exports: 7.72 million bottles (up7.9% over 2018) for 58.79 million euros (up 9.5% over 2018)
By volume:

          ► Still white wines: 64.9%
          ► Still red wines:  28.5%
          ► Crémant de Bourgogne: 6.6%

For the 12 months to end-March 2019, at least 70% of Bourgogne wines consumed in Canada were drunk in Quebec (figures from the Monopolies).
 

Canada is a special market for Bourgogne wines. 2019 was the fifth year that exports have grown, outstripping the 2013 record of sales by volume for the third consecutive year. The weakness of the euro vis-à-vis the Canadian dollar also helped drive these numbers.

Exports of Bourgogne wines to Canada enjoyed growth on two fronts in 2019. They were:

  • Up 7.9% by volume
  • Up 9.5% in terms of revenue

The fall-out from the COVID-19 pandemic is only set to make matters worse, with restaurant and wine bar closures, confinement, and freight flights suspended. But the pandemic has not impacted all markets equally. Over the first seven months of 2020, overtaking Japan, Canada jumps to the third-place position by volume, with growth up 9.6%. Revenue was also up 6.8% over the same period in 2019.

  • White Bourgogne wines were responsible for these strong numbers, with exports up 16.5% by volume and 14.6% by revenue over the same period.
  • However, exports of red and Crémant de Bourgogne wines showed a dip, down 4.3% by volume and 4.5% in terms of revenue compared to the first seven months of 2019.

 

 

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