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Financial information12/03/2026
The start of the 2025–2026 campaign continues the trajectory observed during the 2024–2025 campaign:
• Estate releases are declining in bottled wines but increasing in bulk wine and in musts and grapes, reflecting the more generous 2025 harvest, though without any clear signal of a rebound in demand.
• Stocks have returned to their recent average, marking the end of the rebuilding cycle that began after 2021 and leaving supply levels aligned with the market’s more cautious pace.
In France, wine consumption is becoming less frequent but more selective. In this context, wine continues to carry strong symbolic and cultural value—an evolution that benefits wines rooted in terroir, including those of Bourgogne, which meet consumer expectations for quality, origin, and clear identity.
In large-scale retail, the wine category remains under pressure (-3.6% in volume in 2025 compared to 2024).
Bourgogne wines, however, are proving more resilient than the overall market. This performance is supported by an "accessible Bourgogne" segment built around generic brands and private-label ranges, as well as by reference appellations such as the Régionale AOCs and the wines of Chablis.
On export markets, Bourgogne remains a key quality driver, with volumes increasing (+3.7% in 2025 compared to 2024) despite a slight decline in value reflecting repositioning rather than retreat.
Markets are undergoing significant change: the United States is contracting amid an unstable tariff environment, while the United Kingdom, Canada, Belgium, and Sweden are posting solid growth. Entry-level segments (Régionale AOCs in white, and Crémant de Bourgogne) continue to play a structuring role in this new market phase. At the same time, Bourgogne is consolidating its global share (12.5%, +0.8 points compared to 2024), a sign of influence that continues to strengthen in a more fluid market cycle.
The first six months of the 2025–2026 campaign confirm the slowdown that began during the previous campaign. Overall estate releases (bottled wines, bulk wine, and musts and grapes) are evolving in a less favorable environment, marked by softer demand and increased caution among market operators.
Bottled Estate Releases: A Slower Start to the Campaign After the Rebound of 2024–2025
Bottled releases reached 286,460 hl over the first six months of the 2025–2026 campaign, a lower volume than the same period of the 2024–2025 campaign (304,197 hl). This development reflects a slowdown in sales after the increase recorded in 2024–2025 (+6.2% compared to the first six months of 2023–2024).
The decline affects all categories:
• White wines: 184,906 hl at the start of the 2025–2026 campaign, compared to 194,581 hl during the first six months of 2024–2025
• Red wines: 87,120 hl, compared to 97,465 hl
• Crémant de Bourgogne: 13,759 hl, showing an increase but still representing relatively limited volumes
Overall, bottled estate releases are entering a phase of correction, consistent with a market that has become more attentive and with an economic environment that continues to weigh on consumption.
Bulk Estate Releases: Higher Levels, Though Still Below the Momentum of Previous Campaigns
Bulk releases reached 439,736 hl over the first six months of the 2025–2026 campaign, a volume higher than the 382,192 hl recorded during the same period in 2024–2025.
Breakdown by category:
• White wines: 249,102 hl (compared to 209,798 hl during the first six months of 2024–2025)
• Red wines: 61,179 hl (compared to 54,233 hl)
• Crémant de Bourgogne: 129,155 hl (compared to 118,093 hl)
Despite this increase, bulk estate releases have not regained the momentum observed in earlier campaigns.
Estate Releases in Musts and Grapes: An Increase Linked to a Larger Harvest
These releases reached 362,987 hl over the first six months of the 2025–2026 campaign, compared to 300,837 hl one year earlier. This increase is primarily linked to renewed availability following the 2025 harvest, which produced volumes close to the regional average. This follows a particularly weak 2024–2025 campaign (-32% compared to the previous 2023–2024 campaign).
All categories are increasing, although the evolution remains uneven:
• White wines: 196,160 hl (compared to 159,649 hl during the first six months of 2024–2025)
• Red wines: 44,447 hl (compared to 31,003 hl)
• Crémant de Bourgogne: 122,079 hl (compared to 110,118 hl)
Estate stocks at the end of July 2025 stood at a point of balance (1,181,698 hl), down from the high level recorded in 2024 (1,361,335 hl) but aligned with the average of the past five campaigns.
The decrease recorded between 2024 and 2025 (-13%), before the registration of the 2025 harvest, marks the end of the rebuilding cycle that began after the low point of 2021. Despite this decline, current levels remain significant, allowing the new campaign to begin with available supply that remains consistent with the pace of demand.
Stock levels observed at the end of July 2025 show a profile that is stabilized overall but still contrasted depending on category:
• White wines: 687,420 hl. A level below 2024 (708,654 hl), but still dominant, representing more than 58% of the total
• Red wines: 413,658 hl. A marked decline compared to 2024 (494,487 hl), confirming a downward trend underway since 2019, largely due to yields
• Crémant de Bourgogne: 76,986 hl. A sharp decrease after the exceptional peak of 2023 (153,003 l), reflecting a return to a more typical situation
After a year in 2024 marked by a clear slowdown in volumes recorded in bulk transactions between operators, the first six months of the 2025 campaign show renewed momentum, driven primarily by the more generous 2025 harvest.
Total volumes reached 590,156 hl, an increase of +27% compared with 2024 (463,685 hl). This includes +37% for the 2025 vintage compared with the 2024 vintage, but -18% for earlier vintages.
This increase brings transaction levels back in line with the peak years of the cycle (2018 and 2022), following a 2024 campaign that had been constrained by a small harvest.
The scale of this rebound is notable given that, over the past decade, only three campaigns have exceeded the threshold of 590,000 hl (2018, 2022, and 2025), each corresponding to years with more favorable harvest volumes.
The international wine trade is no longer moving in a straight line: it fluctuates, rebalances, and adapts to consumers becoming more price-sensitive.
In this environment, Bourgogne wines show a rebound in volume (+3.7% in 2025 compared with 2024), contrasting with a slight erosion in value (-1.8% compared with 2024). This gap illustrates a new phase: Bourgogne is stabilizing its flows while absorbing the price adjustments that followed the peaks of 2021–2023.
By comparison, all French AOC wines are evolving along a less favorable trajectory (-3.2% in volume and -4.3% in value in 2025 compared with 2024). The longer-term trend from 2016 to 2025 remains extremely positive for Bourgogne, which has grown by +20.7%, while the total for all French AOC wines has declined by -10.8%.
Bourgogne’s share of French wine exports reached 12.5% in 2025 (+0.8 points compared with 2024), a sign of the region’s steadily strengthening position.
• The Bourgogne AOC, including Bourgogne plus a geographical denomination in white: +8.6% in volume and +3.3% in value compared with 2024, representing around 20 million bottles.
• The Mâcon AOC, including Mâcon-Villages and Mâcon plus a geographical denomination in white: +6.8% in volume and +0.1% in value, representing around 9.3 million bottles.
• Crémant de Bourgogne: +13.8% in volume and +13.5% in value, representing around 12.4 million bottles.
These performances confirm that demand is anchored in the accessible segments (Bourgogne and Mâcon Régionale AOCs) and highlight the sustained momentum of Crémant de Bourgogne. The difference between volume and value suggests pricing adjustments and changes in the sales mix (cuvées, distribution channels, and markets), while overall volumes continue to grow.
By color, the hierarchy remains consistent with recent trends: white wines continue to drive growth for the region, Crémant de Bourgogne progresses steadily, while red and rosé wines remain more exposed to consumer price sensitivity.
In 2025, the five leading markets by volume are: the United States (19.3 million bottles, -7.9% compared with 2024), the United Kingdom (14.2 million bottles, +7.1%), Canada (9.2 million bottles, +15%), Belgium (7 million bottles, +8.7%), and Sweden (6.3 million bottles, +9.6%).
The contraction in the United States contrasts with the rebound in the United Kingdom and with the strong growth recorded in Canada, Belgium, and Sweden. These mature markets remain sensitive to price positioning and to macroeconomic conditions (residual inflation, currency movements), while Northern European markets continue to show strong interest in fresher and sparkling wine styles.
United States — A Strategic Market Weakened by Tariff Volatility and Slowing Consumption
The United States remains the leading export destination for Bourgogne wines by volume in 2025, with 19.3 million bottles exported despite a decline of -7.9% compared with 2024.
This shift reflects a context marked by strong volatility in the tariff framework during 2025, which led to shipment interruptions, rapid price adjustments, and phases of stock rebuilding.
Trade tensions weighed on the broader North American market: in 2025 the United States introduced a series of new duties on imports of European wines, with increases initially envisaged at up to 30% but ultimately stabilizing around an effective tariff close to 15% following a temporary agreement with the European Union.
This situation is compounded by a structural decline in wine consumption in the United States, where total market volumes fell by around -4% in 2024.
Growing consumer price sensitivity, competition from alternatives (ready-to-drink beverages (RTDs) and lighter spirits), and the aging of the regular wine consumer are reinforcing this trend.
Within this environment, Bourgogne wines show resilience:
• White wines remain the main driver, with nearly 12 million bottles exported
• Crémant de Bourgogne continues its momentum, posting growth of +12.9% in 2025 compared with 2024
• Red and rosé wines show a more pronounced decline
The situation remains fluid: the combined effects of tariffs, higher logistics costs, and declining consumption could continue to weigh on the imported premium wine segment in the coming months.
Canada - A Market Accelerating, Supported by Post-CETA Dynamics and the Reconfiguration of North American Trade Flows
Canada, the third-largest market for Bourgogne wines, recorded remarkable growth in 2025: +15% in volume (9.2 million bottles) and +14.3% in value compared with 2024.
The country benefits from a particular context.
On the one hand, domestic demand for premium wines remains robust despite a macroeconomic environment marked by ongoing trade tensions with the United States, economic growth that weakened during the second half of 2025 (source: Statistics Canada), and still-elevated inflation.
On the other hand, the tariff stability created by the CETA agreement since 2017 has eliminated customs duties on European wines and continues to offer a significant competitive advantage, particularly for Bourgogne wines. This contrasts sharply with the current U.S. environment and partly explains the natural shift in demand toward the Canadian market in 2024–2025. The situation has been reinforced by geopolitical disruptions that temporarily removed American wines from parts of the market, further favoring European imports.
However, the Canadian provinces play a decisive role, particularly Québec, which remains the main engine of the market:
• 74% of Bourgogne white wine sales are made through the SAQ.
• The three leading AOCs for white wines in Canada (Bourgogne Aligoté, Chablis, and Bourgogne white wines) account for around 80% of the volumes sold in the province.
Today, Bourgogne wines are positioned in Canada as:
• An accessible premium offering
• A stable alternative amid tensions with the United States
• A trusted qualitative reference for consumers, both francophone and anglophone
In 2025, the United Kingdom confirms its place among the strategic markets for Bourgogne wines. While 2024 had been marked by a degree of caution among importers, exports returned to growth in volume: +7.1% (14.23 million bottles).
In value, however, there is a noticeable adjustment (€228.8 million compared with €251.7 million in 2024), reflecting increased pressure on prices and consumer trade offs in a British economic environment that remains unstable. This shift does not call into question the central role of the United Kingdom, where Bourgogne continues to enjoy a reputation for reliability and quality.
White wines, which are strongly represented, remain the main driver of the market. Volumes rose clearly, reaching +9% compared with 2024 (10.8 million bottles), while value remained stable (€126.3 million) despite ongoing price pressure.
Several AOC categories stand out:
• Chablis and Petit Chablis AOCs continue their momentum, supported by clear positioning and price levels that correspond well with British market expectations: +19% in volume compared with 2024 (2.913 million bottles) and +16% in value (€25.6 million).
• Bourgogne Régionale AOCs in white (including Bourgogne plus a geographical denomination) continue to play a key role in the category: +24% in volume compared with 2024 (2.13 million bottles), generating €26.3 million in sales.
• Mâcon Régionale AOCs in white (including Mâcon-Villages and Mâcon plus a geographical denomination) strengthen their attractiveness: +18% in volume compared with 2024 (2.045 million bottles) for €11.8 million in sales.
These trends illustrate a market that continues to favor terroir‑driven white wines, seeking freshness, consistent quality, and clear reference points.
Red wines, for their part, declined both in volume (‑9% compared with 2024, with 2.132 million bottles) and in value (‑15%, representing €96.1 million). This reflects consumer trade‑offs within premium categories in a context of persistent inflation affecting imported goods. Performance nevertheless varies depending on the appellation level:
• Bourgogne Régionale AOCs in red (including Bourgogne plus a geographical denomination) remain stable: +3% compared with 2024 (884,000 bottles).
• Grand Cru red AOCs remain stable in volume (374,000 bottles) but decline in value.
• Village-level appellations of the Côte de Beaune show a more noticeable decline.
This segmentation shows that demand is becoming more attentive to price positioning while remaining strongly attached to the distinctive identity of Bourgogne wines.
Crémant de Bourgogne continues to gain ground in the British market. Volumes increased significantly (+27% compared with 2024, slightly more than 1.2 million bottles), as did value (+30%, reaching €6.4 million). Its quality‑to‑price ratio, combined with growing interest in sparkling wines positioned as alternatives to Champagne, makes it a durable growth driver for Bourgogne.
Overall, the United Kingdom appears in 2025 as a market showing early signs of recovery, where the adjustment in values partly masks demand that remains structurally solid. The rebound in volumes, renewed momentum for white wines, and the continued rise of Crémant de Bourgogne confirm that the country remains a key outlet for the Bourgogne wine sector, capable of absorbing significant volumes while maintaining some of the highest value levels among export markets.
As traditional markets face greater volatility, new opportunities may emerge in certain countries, particularly through trade agreements.
Brazil - Strong Growth Fueled by Premiumization and Trade Liberalization
Brazil continues on a dynamic trajectory: exports of Bourgogne wines rose by +31% in volume (917,000 bottles) and +36% in value in 2025 compared with 2024.
Although the market still represents a modest share of Bourgogne’s exports (0.9% of total export volumes in 2025), it is emerging as an important source reservoir of growth, particularly given a macroeconomic context that is relatively favorable.
Between 2025 and 2033, the Brazilian wine market is expected to record an average annual growth rate of between 5.4% and 9.8%, according to several research firms (Grand View Research and Deep Market Insights). This growth is driven by:
• Premiumization trends
• Rising demand for white and sparkling wines in major urban centers
• Cultural shifts toward more regular and more diversified wine consumption
Imports of French wines play a key role in the premium segment, supported by price positioning that remains relatively high but consistent with the expectations of affluent consumers.
The growth in Bourgogne volumes in 2025 is driven mainly by:
• Chablis and Petit Chablis AOCs, with +42.3% growth compared with 2024
• Bourgogne AOC in red (including Bourgogne plus a geographical denomination), with +53.6% growth compared with 2024
From a trade perspective, the European Union–Mercosur agreement, adopted by the European Commission in September 2025, could gradually reduce tariff barriers between Brazil and the EU, opening an additional window of opportunity in the medium term.
India - An Emerging Market with Expanding Prospects, Conditional on Future Tariff Reductions
With 23,000 bottles exported in 2025 (0.02% of Bourgogne’s total export volume), India remains a very small market but one with strategic potential.
Wine consumption in the country is still extremely low (around 0.02 liters per adult per year) but continues to grow steadily, supported by a young, urban population with rising incomes.
The main constraint remains import duties of around 150%, compounded by complex state-level taxes that vary significantly from one region to another.
However, the environment is evolving.
Since late 2025, negotiations toward a free-trade agreement between the European Union and India have progressed significantly. Early indications suggest that import duties could potentially be reduced by a factor of five to seven by 2027, according to scenarios currently being discussed by Indian and European authorities.
While no immediate impact is expected, the gradual opening of the market could reshape opportunities in the coming years, particularly for:
• Chablis AOC, which already represents most of Bourgogne wine exports to India (58%)
• Bourgogne red AOC wines
• Village-level appellations of the Mâconnais, which are well positioned to meet the expectations of the country’s growing urban upper-middle classes.
Nevertheless, changes in the tariff framework will need to be monitored carefully: state-level taxes (Delhi, Karnataka, Maharashtra) could continue to limit the effective reduction of prices for final consumers.
The table of Export Results for Bourgogne Wines
(12‑month cumulative results for 2025 compared with the 12‑month period in 2024 )
is available in the press release below.
Contact: Cécile Mathiaud - Head of PR at the BIVB
Phone: +33 (0)6 08 56 85 56 - cecile.mathiaud@bivb.com
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Press release - Bourgogne Wine Economical Situation (March 2026)