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Press releases09/09/2020
The restaurant trade all around the world is an important market for Bourgogne wines. Around one quarter of all wines produced in the Bourgogne region are sold in restaurants and wine bars. In the face of the health crisis and economic fall-out, which is hitting the restaurant sector hard, Bourgogne wine producers and négociants are keen to support this campaign proposed by online reservation platform TheFork.
The “Back to the Restaurant” program is launched by TheFork (TripAdvisor Group), and will run from 17 September to 17 November 2020 in the 22 territories where TheFork operates. Some 10,000 establishments are set to join the movement by offering a 50% reduction on their customers’ bills, excluding drinks.
The Bourgogne Wine Board (BIVB) is participating with a financial contribution, but also through promoting the operation through its network of winegrowers, market influencers, and the general public, especially in the four key markets of France, Great Britain, Germany, and Belgium.
Contact:
Cécile Mathiaud – Head of PR at BIVB
Tel. + 33 (0)3 80 25 95 76 - +33 (0)6 08 56 85 56 cecile.mathiaud@bivb.com
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