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Australia: Good potential despite pressures

19/05/2020

Key figures in 2019 for Bourgogne wines in Australia

12th biggest market by volume for Bourgogne wines

14th biggest market in terms of revenue for Bourgogne wines

Exports: 1.59 million bottles (up 9.8% on 2018), for 18.25 million euros (up 9.2% on 2018) by volume

• White wines: 48%
• Red/rosé wines: 26%
• Crémant de Bourgogne: 26%

In 2019, Bourgogne wines accounted for 10% of the volume of still French AOC wines exported to Australia, for 13% of the revenue.

The world’s sixth biggest wine producer (2019 harvest estimate), Australia was the second biggest wine consumer in 2018 in the Asia-Pacific region (equivalent to 840 million 75cl bottles - source OIV 2019), after China. Australia has long been an important outlet for exporters of Bourgogne wines. In 2010, it was ahead of China and even Hong Kong in terms of export volumes (581,820 bottles).

In 2019, exports of Bourgogne wines to Australia increased once again. It is even the leading market in Asia-Pacific by volume for Crémant de Bourgogne, the Chablis and Petit Chablis appellations, and Régionale Mâcon white wines.

Record revenue for Bourgogne wines

In 2019, volumes of Bourgogne wines exported were up overall to 1.59 million bottles (up 9.8% on 2018).

• White wines: Down 1.3% (71,376 bottles)
• Red wines: Up 0.2% (416,669 bottles)
• Crémant de Bourgogne: Up 59.3% (407,576 bottles)