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A New Brand Plateform For The Appellation Cremant de Bourgogne

13/03/2026

Following the celebrations of the 50th anniversary of its AOC, the Crémant de Bourgogne appellation unveils a brand new brand identity. Designed to reflect the dynamism of the appellation and to assert a strong collective image, in France as well as internationally, this signature created by the agency JPM Partner was presented on Wednesday, March 11 during the Grands Jours de Bourgogne. It now provides the entire sector with a renewed framework for its communication and promotional actions.

AN AMBITION : TO EMBODY A MODERN AND AUTHENTIC EFFERVESCENCE

Through this new platform, the appellation affirms its ambition: to embody a benchmark among sparkling wines, combining modernity, authenticity, high standards and accessibility. Produced according to rigorous winemaking methods, Crémant de Bourgogne wines express the richness of Bourgogne’s terroirs and the diversity of their producers’ know-how. Crémant de Bourgogne whites, Blanc de blancs, Blanc de noirs, vintage cuvées, single-vineyard cuvées and characterful rosés thus offer a wide aromatic palette and a great diversity of tasting moments, from the aperitif to celebratory occasions.
Driven by a sector bringing together winegrowers, négociant houses and cooperatives, the appellation champions an approach to effervescence based on emotion, sincerity and shared pleasure. Through this impactful and memorable new identity, it aims to position Crémant de Bourgogne as a wine of connection and conviviality, capable of accompanying a wide variety of moments and generations.

« PÉTILLER EN GRAND » THE APPELLATION’S NEW SIGNATURE

This baseline reflects the appellation’s ambition to reveal an effervescence that goes beyond the purely festive dimension to become a true expression of character and identity. Through this signature and the communication territory that accompanies it, Crémant de Bourgogne aims to assert a bubble that is both elegant, accessible and contemporary — a bubble that brings people together and proudly carries the colours of the appellation, in France and beyond its borders.

« Pétiller en grand », is the art of elevating sparkling wine to the level of an art of living and bringing people together around it. It is the expression of a generous and open Bourgogne, where greatness is not claimed: it is shared, around a table, on a terrace, by the water or during life’s great moments.

An appellation establishing itself as an economic pillar of Bourgogne wines

Contact union des producteurs et des élaborateurs de Crémant de Bourgogne
132-134 route de dijon 21200 beaune
03 80 22 32 50 – p.ducouedic@cremantbourgogne.fr

Contacts presse : Rouge Granit – Laurent Courtial
Lucile Peyric - lpeyrie@rouge-granit.fr - 06 75 39 28 81
Manon Vergnier - mvergnier@rouge-granit.fr - 07 77 14 73 68