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2025: Bourgogne wines show resilience despite an uncertain economic environment

17/11/2025

Bourgogne wines, long recognized for their strong reputation and quality image in global markets, are now seeing a slowdown in economic momentum. This trend reflects both the uncertainty of the international economic climate and the ongoing structural decline in wine consumption.

The 2025–2026 campaign began with a lower stock than the previous one. However, opening stocks (as of August 2025) remain 7% higher than the five-year average. With the arrival of a smaller 2025 harvest, total available supply should be better aligned with current market conditions.

• The 2025 harvest is estimated at 1.43 million hectoliters (equivalent to over 190.7 million bottles). After a record-breaking 2023 in terms of volume, Bourgogne is facing—like in 2024—a harvest below the ten-year average (around 1.48 million hl).
• Exports of Bourgogne wines remain in growth territory (+4.3% for the first eight months of 2025 vs. the same period in 2024), though recent months have shown a deceleration following several years of double-digit expansion.

A Start to the 25–26 Campaign Reflecting an Unstable Economic Context

Following two particularly dynamic campaigns (22–23 and 23–24), the 2024–2025 season was marked by both a reduced 2024 vintage (just over 1.2 million hectoliters) and a deteriorating global economic context. [...]

Early data from the 2025–2026 campaign point to a further contraction: -8.9% in volume for the first two months compared to the same period of the previous campaign. This evolution comes as no surprise given the continuing deterioration of the global economic context and slightly lower harvest volumes. [...]

Exports: Growth Prospects Impacted by Market Realities

The year 2025 began strongly for Bourgogne wines, with the first quarter setting a fifteen‑year record of 22 million bottles exported. However, the most recent customs data show a less favorable trend: for the three‑month period from June to August 2025, Bourgogne wines recorded a slight decline in volume (-0.4%) and a more pronounced drop in value (-6.2%) compared with the same months in 2024. [...]

• A Reshuffling Among Bourgogne’s Top Five Export Markets

For the past decade, Bourgogne’s key export destinations have formed a consistent “Top Five Club”: the United States, the United Kingdom, Canada, Japan, and Belgium. Together, these countries absorb nearly 62% of Bourgogne’s export volumes and about 60% of export revenue (2015–2024 average).
Over the first eight months of 2025, while the top three markets maintained their positions, the rankings shifted: Sweden, which entered the group in early 2024, has now climbed to fourth place, while Japan drops out and Belgium makes a strong comeback. [...]

The United States, Bourgogne’s leading export destination
(22.1% of volume and 22.4% of value in 2024), is also the world’s largest wine consumer, accounting for 16% of global consumption (OIV 2024). [...]

Canada, Bourgogne’s third export market
(8.4% in volume and 4.8% in value in 2024), ranks as the world’s twelfth largest wine‑consuming country (2% of global consumption, OIV 2024). [...]

Brazil, Bourgogne’s 22nd export destination
(0.7% by volume and 0.5% by value in 2024), ranks 15th among the world’s wine‑consuming countries, accounting for 1.46% of global consumption (OIV 2024). [...]

India ranks 80th among Bourgogne’s export markets
(0.02% by volume and 0.01% by value in 2024). [...]

Download the full press release below.

Contact: Cécile Mathiaud - Head of PR at the BIVB
Phone: +33 (0)6 08 56 85 56 - cecile.mathiaud@bivb.com