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Take part in the next edition of Bourgogne Week in Hong Kong 2017

08/02/2017

Bourgogne Week in Hong Kong 2017

Bourgogne Week Hong-Kong, from 27 February to 3 March 2017, come discover the 2015 vintage. More information on http://www.bourgogne-week-hk.com
Bourgogne Week is an original concept that was launched by the BIVB in London in 2014 and then in Hong Kong in 2015. It is now scheduled to bow in Tokyo in 2018.
Importers, distributors from the local market, and winegrowing professionals each play a key role in the events.

The premise is very simple. If you are in importer, wine store owner, sommelier or restaurateur, you can host an event dedicated to Bourgogne wines during Bourgogne Week. You can also get your Bourgogne wine suppliers involved.

The BIVB has just ramped up its marketing of the event with market influencers and journalists through a series of ads in the trade press, the creation of a dedicated website, and an original communication strategy across social media, which act as a real soundbox for the campaign in terms of market players, winegrowing professionals, and all those working in the Bourgogne wine industry.

Other BIVB activities happening in March 2017:
•         Tuesday 28th February – One Day For Bourgogne Wines* showcasing vintage 2015 to the Media and Sommeliers
•         Wednesday 1st March – Chablis White Cocktail - for Trade and Media from the wine industry
•         1st to 31st March – Chablis Retail promotion

To boost the visibility of the many events, the site www.bourgogne-week-hk.com  will list all the tastings and other events, along with information on the vintage and other useful links.

Don’t wait to share your plans with us. Contact Nicolas BOHAIN now at nicolas.bohain@bivb.com

Click here to read the complete HK market report.
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