Wine tourism: Burgundy applying for 'Vignobles et Découvertes' label
At the end of April, Burgundy will be submitting three applications for the “Vignobles et Découvertes” (Vineyards and Discoveries) label, launched at the beginning of the year by the office of the French Secretary of State for Tourism.
- “Colline de Corton” covers an area running from Meursault to Ladoix-Serrigny,
- “Around Montrachet” concerns the vineyard to the south of Côte de Beaune (between Santenay and Monthelie).
The region’s major private and public wine-tourism bodies are involved in these two projects: Beaune Chamber of Commerce and Industry, Burgundy Tourism, Côte-d'Or Tourism, and the Clos Mosaïc association.
- The “Côte de Nuits” project is being put forward by Dijon Tourist Office together with the tourist offices of Marsannay-la-Côte, Gevrey-Chambertin and Pays de Nuits-Saint-Georges.
The Burgundy Wine Board (BIVB) is lending its support to all three projects through the mobilisation of industry professionals whose cellars are open for tastings and who adhere to the De Vignes en Caves charter in the three sectors concerned.
Awarded for a period of three years by the ministers in charge of agriculture and tourism, the “Vignobles et Découvertes” label will, according to the ministry, provide greater visibility for the destination and its actors, as well as greater legibility for visitors.